Uploaded July 2021 | Updated September 2026, 16 hours ago
Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.
Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course, discusses how advertising works to tie in with Fads vs. Trends vs. Meaningful situations. It is raised in his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”
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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.
Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course, discusses how advertising works to tie in with Fads vs. Trends vs. Meaningful situations. It is raised in his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”
No need to spend time searching for today's RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: ow.ly/CfFWE
