Uploaded March 2023 | Updated September 2026, 18 hours ago
In partnership with Ogilvy India, Cadbury Fuse has rolled out an exciting marketing campaign, ConFuseing Controllers, highlighting Fuse as the perfect snacking partner for gamers who want a quick, filling, and an on-the-go snack for some uninterrupted gaming. To bring the idea alive, the brand invented the Confuseing Controllers—gaming controllers designed to look like books of wisdom. A film launching the campaign highlights the common problem gamers face: being interrupted by people who want them to do something more fruitful.
Client: Cadbury Fuse
Team: Ogilvy India
In partnership with Ogilvy India, Cadbury Fuse has rolled out an exciting marketing campaign, ConFuseing Controllers, highlighting Fuse as the perfect snacking partner for gamers who want a quick, filling, and an on-the-go snack for some uninterrupted gaming. To bring the idea alive, the brand invented the Confuseing Controllers—gaming controllers designed to look like books of wisdom. A film launching the campaign highlights the common problem gamers face: being interrupted by people who want them to do something more fruitful.
Client: Cadbury Fuse
Team: Ogilvy India
