Uploaded July 2023 | Updated September 2026, 3 hours ago
To launch the new season of the series I Am Georgina, Netflix has launched a disruptive campaign that takes the main character Georgina Rodriguez's passion for handbags and her role as an international icon to a new level. Displayed on Madrid’s main street, the billboard itself will be made into a line of exclusive bags. People can enter to win one by sharing a photo of the billboard on social media, saying why they deserve it.
Client: Netflix
Team: DAVID Madrid
To launch the new season of the series I Am Georgina, Netflix has launched a disruptive campaign that takes the main character Georgina Rodriguez's passion for handbags and her role as an international icon to a new level. Displayed on Madrid’s main street, the billboard itself will be made into a line of exclusive bags. People can enter to win one by sharing a photo of the billboard on social media, saying why they deserve it.
Client: Netflix
Team: DAVID Madrid
