Uploaded January 2023 | Updated September 2026, 3 hours ago
When footage of Brazil President Jair Bolsonaro wondering how he could possibly explain to his children that a man could love another man, Burger King and DAVID São Paulo decided to show him and the many others in the country who agreed with the President. "How to Explain" is a simple, yet effective ad, featuring a diverse group of kids talking about how anyone can love anyone, regardless of their gender. When the ad sparked outrage in media and politics across the country, the backlash to the backlash was even stronger, helping amplify the simple but powerful message that love always wins.
Client: Burger King
Team: DAVID São Paulo
When footage of Brazil President Jair Bolsonaro wondering how he could possibly explain to his children that a man could love another man, Burger King and DAVID São Paulo decided to show him and the many others in the country who agreed with the President. "How to Explain" is a simple, yet effective ad, featuring a diverse group of kids talking about how anyone can love anyone, regardless of their gender. When the ad sparked outrage in media and politics across the country, the backlash to the backlash was even stronger, helping amplify the simple but powerful message that love always wins.
Client: Burger King
Team: DAVID São Paulo
