Uploaded March 2023 | Updated September 2026, 3 hours ago

Client: Al-Futtaim IKEA
Team: Memac Ogilvy

$Dimitri Maex interview with iMedia.mp4 Dimitri Maex, author of Sexy Little Numbers and managing director of OgilvyOne says that when it comes to targeting, were only using a fraction of the data available.$

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