Uploaded January 2011 | Updated September 2026, 1 day ago
This 1997 commercial begins with a man flirting with a woman at a bar, a brawl rapidly breaks out during which the man is defenestrated using a barstool.
As he falls from the window in a high up floor of L.A.'s Wilshire Tower a voice over tells us he is Sean Graham, a veteran stuntman and this is how he lives. We see him fall on his back into a giant stunt fall air cushion next to his Chevy S-10 pickup. What else would he drive? we are asked.
Chevy's Like a Rock tagline is used at the end.
The cut from the fall and pickup to him holding a picture of the scene you just were watching move was a very sophisticated special effect for 1997 nowadays you can do it on your own computer with readily available (cheap or free) video compositing software.
This 30 second local insert spot aired on FOX on October 27th, 1997, during the premiere of The Simpsons Treehouse of Horror VIII.
This 1997 commercial begins with a man flirting with a woman at a bar, a brawl rapidly breaks out during which the man is defenestrated using a barstool.
As he falls from the window in a high up floor of L.A.'s Wilshire Tower a voice over tells us he is Sean Graham, a veteran stuntman and this is how he lives. We see him fall on his back into a giant stunt fall air cushion next to his Chevy S-10 pickup. What else would he drive? we are asked.
Chevy's Like a Rock tagline is used at the end.
The cut from the fall and pickup to him holding a picture of the scene you just were watching move was a very sophisticated special effect for 1997 nowadays you can do it on your own computer with readily available (cheap or free) video compositing software.
This 30 second local insert spot aired on FOX on October 27th, 1997, during the premiere of The Simpsons Treehouse of Horror VIII.
