Uploaded May 2026 | Updated September 2026, 3 weeks ago
In this episode, Pippa is joined by Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, Jonathan Gill, Global Head of Sustainability, Plastics, at Unilever and Valerie Langer, Strategic Lead, Next Generation Solutions at Canopy. Together they discuss the six critical criteria for responsible paper-based packaging, the innovation and collaboration needed to scale solutions, and why there's no silver bullet.
Watch the full episode to find out more. #podcast
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Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: instagram.com/EllenMacArthurFoundation
LinkedIn: linkedin.com/company/ellen-macarthur-foundation
Website: ellenmacarthurfoundation.org
In this episode, Pippa is joined by Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, Jonathan Gill, Global Head of Sustainability, Plastics, at Unilever and Valerie Langer, Strategic Lead, Next Generation Solutions at Canopy. Together they discuss the six critical criteria for responsible paper-based packaging, the innovation and collaboration needed to scale solutions, and why there's no silver bullet.
Watch the full episode to find out more. #podcast
------
Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: instagram.com/EllenMacArthurFoundation
LinkedIn: linkedin.com/company/ellen-macarthur-foundation
Website: ellenmacarthurfoundation.org
![[Rewind] What marketers need to know about driving circular demand](https://i.ytimg.com/vi/lAdC2_aFYH8/mqdefault.jpg "[Rewind] What marketers need to know about driving circular demand
How can businesses sell circular propositions in a world thats rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolpho, former Head of Brands at bike subscription service Swapfiets, to explore how to connect with todays consumers and drive demand for circular products and services.
In this episode youll discover:
The surprising shift in societal values thats reshaping consumer buying habits
How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but dont always buy it) and the greenwashing problem
Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems
Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experience
This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.
#podcast #circulareconomy #marketing
Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: www.ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: http://instagram.com/EllenMacArthurFoundation
LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/
Website: http://www.ellenmacarthurfoundation.org")
