Uploaded April 2026 | Updated September 2026, 3 weeks ago
In a world of rising tariffs and supply chain disruption, could circularity be one of the smartest business moves a company can make? Danielle Holly, the Ellen MacArthur Foundation’s North America Lead, is joined by Tensie Whelan, founder of the Center for Sustainable Business at NYU Stern and former President of the Rainforest Alliance, to explore this and more.
Tensie explains the ROSI (Return on Sustainability Investment) framework, developed at NYU Stern to help companies track and monetise the full value of sustainability strategies. This includes operational efficiency, risk reduction, new revenue and customer loyalty. Together, they explore how circular approaches can shorten supply chains and reduce exposure to tariffs and geopolitical shocks.
They also tackle the harder questions: why do most companies still not act, even when the numbers stack up? And what will it take to bring finance, governance and the boardroom along for the journey?
Sign up to the Ellen MacArthur Foundation's North America newsletter to keep up with the latest on circularity in North America. And if you enjoyed this episode, please leave a review or share it with a colleague to help us spread the word.
00:00 - 00:53 Intro
00:53 - 02:48 Tensie's career so far and looking ahead
02:48 - 06:25 How can the circular economy build resilience?
06:25 - 09:43 Can tariffs drive further progress?
09:43 - 14:31 Unlocking the real value of a business model with the ROSI model
14:31 - 19:20 The ROSI model in practice: case study examples
19:20 - 23:03 What needs to happen to move the needle further?
23:03 - 27:05 What's next on sustainability?
27:05 - 28:25 Conclusion
#podcast #circulareconomy #tariffs
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Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: instagram.com/EllenMacArthurFoundation
LinkedIn: linkedin.com/company/ellen-macarthur-foundation
Website: ellenmacarthurfoundation.org
In a world of rising tariffs and supply chain disruption, could circularity be one of the smartest business moves a company can make? Danielle Holly, the Ellen MacArthur Foundation’s North America Lead, is joined by Tensie Whelan, founder of the Center for Sustainable Business at NYU Stern and former President of the Rainforest Alliance, to explore this and more.
Tensie explains the ROSI (Return on Sustainability Investment) framework, developed at NYU Stern to help companies track and monetise the full value of sustainability strategies. This includes operational efficiency, risk reduction, new revenue and customer loyalty. Together, they explore how circular approaches can shorten supply chains and reduce exposure to tariffs and geopolitical shocks.
They also tackle the harder questions: why do most companies still not act, even when the numbers stack up? And what will it take to bring finance, governance and the boardroom along for the journey?
Sign up to the Ellen MacArthur Foundation's North America newsletter to keep up with the latest on circularity in North America. And if you enjoyed this episode, please leave a review or share it with a colleague to help us spread the word.
00:00 - 00:53 Intro
00:53 - 02:48 Tensie's career so far and looking ahead
02:48 - 06:25 How can the circular economy build resilience?
06:25 - 09:43 Can tariffs drive further progress?
09:43 - 14:31 Unlocking the real value of a business model with the ROSI model
14:31 - 19:20 The ROSI model in practice: case study examples
19:20 - 23:03 What needs to happen to move the needle further?
23:03 - 27:05 What's next on sustainability?
27:05 - 28:25 Conclusion
#podcast #circulareconomy #tariffs
------
Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: instagram.com/EllenMacArthurFoundation
LinkedIn: linkedin.com/company/ellen-macarthur-foundation
Website: ellenmacarthurfoundation.org
![[Rewind] What marketers need to know about driving circular demand](https://i.ytimg.com/vi/lAdC2_aFYH8/mqdefault.jpg "[Rewind] What marketers need to know about driving circular demand
How can businesses sell circular propositions in a world thats rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolpho, former Head of Brands at bike subscription service Swapfiets, to explore how to connect with todays consumers and drive demand for circular products and services.
In this episode youll discover:
The surprising shift in societal values thats reshaping consumer buying habits
How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but dont always buy it) and the greenwashing problem
Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems
Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experience
This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.
#podcast #circulareconomy #marketing
Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: www.ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: http://instagram.com/EllenMacArthurFoundation
LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/
Website: http://www.ellenmacarthurfoundation.org")
