Driving circularity: shared infrastructure for scalable change @EllenMacArthurFoundation
Driving circularity: shared infrastructure for scalable change  @EllenMacArthurFoundation
Uploaded July 2026 | Updated September 2026, 3 weeks ago
Individual pilots are great, but they don't scale themselves. So, how do you shift an entire system to move an unmovable market?

This week on the Circular Economy Show, Lou and Fin explore the critical foundation of shared infrastructure. Whether it’s launching scalable refill coalitions with Aldi and Ocado, aggregating future demand to bring 90% emission-reducing fuel to ocean transport, or rewriting retail habits at checkout counters across the US, to truly scale the circular economy, we have to stop building in silos and start building the shared infrastructure that allows everyone to win.

Tune in to hear how three trailblazing women, Catherine Conway (GoUnpackaged), Ingrid Irigoyen (ZEMBA), and Kate Daly (Closed Loop Partners) are laying down the shared motorways that will allow everyone else to drive their own circular vehicles forward.

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#podcast #circulareconomy #business #sustainability #infrastructure

00:00 - 01:29 Intro
01:29 - 04:09 Catherine Conway at GoUnpackaged
04:09 - 06:58 Ingrid Irigoyen at ZEMBA
06:58 - 09:58 Kate Daly at Closed Loop Partners
09:58 - 11:01 Conclusion
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Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.

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Driving circularity: shared infrastructure for scalable change

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