Uploaded August 2025 | Updated September 2026, 3 weeks ago
How do we make circular behaviours irresistible? In this episode of the Circular Economy Show our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.
Watch the full episode as Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.
#podcast #circulareconomy #marketing
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Thank you for watching this video. The Ellen MacArthur Foundation is an International charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: instagram.com/EllenMacArthurFoundation
LinkedIn: linkedin.com/company/ellen-macarthur-foundation
Website: ellenmacarthurfoundation.org
How do we make circular behaviours irresistible? In this episode of the Circular Economy Show our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.
Watch the full episode as Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.
#podcast #circulareconomy #marketing
------
Thank you for watching this video. The Ellen MacArthur Foundation is an International charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: instagram.com/EllenMacArthurFoundation
LinkedIn: linkedin.com/company/ellen-macarthur-foundation
Website: ellenmacarthurfoundation.org
![[Rewind] What marketers need to know about driving circular demand](https://i.ytimg.com/vi/lAdC2_aFYH8/mqdefault.jpg "[Rewind] What marketers need to know about driving circular demand
How can businesses sell circular propositions in a world thats rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolpho, former Head of Brands at bike subscription service Swapfiets, to explore how to connect with todays consumers and drive demand for circular products and services.
In this episode youll discover:
The surprising shift in societal values thats reshaping consumer buying habits
How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but dont always buy it) and the greenwashing problem
Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems
Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experience
This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells.
#podcast #circulareconomy #marketing
Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution.
Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1
Find out more about our work here: www.ellenmacarthurfoundation.org
Follow us online on these channels:
Instagram: http://instagram.com/EllenMacArthurFoundation
LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/
Website: http://www.ellenmacarthurfoundation.org")
