BX2015: Were wrong about the norm - and it matters @TheBehaviouralInsightsTeam
BX2015: Were wrong about the norm - and it matters @TheBehaviouralInsightsTeam
Uploaded September 2015 | Updated September 2026, 15 minutes ago
We don't know ourselves or our fellow citizens as well as we think. For example, we tend to overestimate bad behaviour in others. This short session presents the results from a recent international survey by Ipsos MORI and discusses their consequences for those trying to influence behaviour.

Speaker: Bobby Duffy, Ipsos MORI
Chair: Tiina Likki, The Behavioural Insights Team
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BX2015: We're wrong about the norm - and it matters

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