Sustainable Diets Strategy 2 - Market plant-based food as aspirational and delicious. @TheBehaviouralInsightsTeam
Sustainable Diets Strategy 2 - Market plant-based food as aspirational and delicious. @TheBehaviouralInsightsTeam
Uploaded January 2020 | Updated September 2026, 2 hours ago
Our Head of Energy and Sustainability Toby Park discusses the second behavioural strategy to improve uptake of sustainable foods. Here he suggests using indulgent language in marketing to help move away from perceptions that plant-based food is incomplete.
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Sustainable Diets Strategy 2 - Market plant-based food as aspirational and delicious.

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