Uploaded April 2026 | Updated September 2026, 5 hours ago

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Recorded on February 17, 2026

Lisa Orman, _KidStuff PR_

PR today is far more than press releases. This session explores how toy brands are using storytelling, creator partnerships, experiential moments, and earned media to build genuine cultural relevance and real connection. Lisa will share examples of campaigns that moved the needle and what brands must do differently to stand out in an oversaturated media landscape.