Uploaded October 2025 | Updated September 2026, 3 weeks ago
Many industry pundits have commented that GenAI would have an easier entry into the adtech media workflow than other areas because the ROI is more transparent, and upfront updates from major content platforms suggest the industry is buying in. This panel explores whether those bets are likely to pay off, and if agentic AI is really capable of following IAB standards, creating media plans, personalizing creative, optimizing A/B testing, buying placement, monitoring QoS, providing measurement, and more.
Moderator:
Nadine Krefetz, Consultant, Reality Software and Contributing Editor, Streaming Media
Panelists:
Shailley Singh, EVP, Product & COO, IAB Tech Lab
Amit Shetty, Sr. Director, Video Ad Technology, FOX Corporation
Sarge Sargent, ex-Director, Ad Platforms Technical Operations, ex-Disney
Filiz Bahmanpour, Head of Media & Entertainment, Tavant
Inderpreet Sandhu, Global Head of CTV Partner Development and Growth, Google
Many industry pundits have commented that GenAI would have an easier entry into the adtech media workflow than other areas because the ROI is more transparent, and upfront updates from major content platforms suggest the industry is buying in. This panel explores whether those bets are likely to pay off, and if agentic AI is really capable of following IAB standards, creating media plans, personalizing creative, optimizing A/B testing, buying placement, monitoring QoS, providing measurement, and more.
Moderator:
Nadine Krefetz, Consultant, Reality Software and Contributing Editor, Streaming Media
Panelists:
Shailley Singh, EVP, Product & COO, IAB Tech Lab
Amit Shetty, Sr. Director, Video Ad Technology, FOX Corporation
Sarge Sargent, ex-Director, Ad Platforms Technical Operations, ex-Disney
Filiz Bahmanpour, Head of Media & Entertainment, Tavant
Inderpreet Sandhu, Global Head of CTV Partner Development and Growth, Google
