Uploaded October 2025 | Updated September 2026, 3 weeks ago
This session is in cooperation with Women in Streaming Media womeninstreamingmedia.org
As live sports shifts to direct-to-consumer platforms, keeping fans engaged means more than just delivering the stream. This panel digs into what’s working—and what’s not—across features like multi-view, alt-casts, overlays, real-time personalization, and second-screen experiences. We explore how LiveOps, fan feedback, and data-driven design are reshaping the game, while also examining the balance between interactivity and overload. From accessibility to monetization—think gamification, shoppable moments, and loyalty loops—we look at the evolving playbook for turning passive viewers into active participants.
Moderator:
Victoria Tuzova, Head of Strategic Partnerships, Elecard
Panelists:
Christy Tanner, Chair, Swerve Sports
Leslie Falbo, VP, Publisher Development, Transmit
This session is in cooperation with Women in Streaming Media womeninstreamingmedia.org
As live sports shifts to direct-to-consumer platforms, keeping fans engaged means more than just delivering the stream. This panel digs into what’s working—and what’s not—across features like multi-view, alt-casts, overlays, real-time personalization, and second-screen experiences. We explore how LiveOps, fan feedback, and data-driven design are reshaping the game, while also examining the balance between interactivity and overload. From accessibility to monetization—think gamification, shoppable moments, and loyalty loops—we look at the evolving playbook for turning passive viewers into active participants.
Moderator:
Victoria Tuzova, Head of Strategic Partnerships, Elecard
Panelists:
Christy Tanner, Chair, Swerve Sports
Leslie Falbo, VP, Publisher Development, Transmit
