Uploaded May 2026 | Updated September 2026, 3 weeks ago
Driving viewership and attention for new and niche sports streaming requires deploying alternative strategies for building buzz, visibility, and must-see excitement. Bulldog DM Founder & CEO John Petrocelli explains how the recently launched Beach Football League achieved liftoff for the sport and its livestreamed experiences, leveraging social and celebrity involvement and accompanying concert events, and choosing the right platforms for delivery and distribution, as he describes in conversation with Chris Pfaff of Chris Pfaff Tech Media in this clip from Streaming Media Connect 2026.
Driving viewership and attention for new and niche sports streaming requires deploying alternative strategies for building buzz, visibility, and must-see excitement. Bulldog DM Founder & CEO John Petrocelli explains how the recently launched Beach Football League achieved liftoff for the sport and its livestreamed experiences, leveraging social and celebrity involvement and accompanying concert events, and choosing the right platforms for delivery and distribution, as he describes in conversation with Chris Pfaff of Chris Pfaff Tech Media in this clip from Streaming Media Connect 2026.
