Uploaded May 2026 | Updated September 2026, 3 weeks ago
The only thing moving faster in high-stakes sports streaming than the action on the field is the pace of innovation in live ad insertion, whether it’s the rise of DAI or new AI agents that have the potential to execute adtech at a scale unimaginable even a few months ago. Come hear how AI and other emerging technologies are revolutionizing ad operations for premium advertising workflows for premium live sports streams.
Moderator:
Nadine Krefetz, Consultant, Reality Software and Contributing Editor, Streaming Media
Speakers:
Sarge Sargent, Owner, Sargeway
Jeff Ellin, VP Product Architecture, Freewheel
Shailley Singh, COO & EVP, Product, IAB Tech Lab
Ana Beaklini, Director of Adtech, Globo
The only thing moving faster in high-stakes sports streaming than the action on the field is the pace of innovation in live ad insertion, whether it’s the rise of DAI or new AI agents that have the potential to execute adtech at a scale unimaginable even a few months ago. Come hear how AI and other emerging technologies are revolutionizing ad operations for premium advertising workflows for premium live sports streams.
Moderator:
Nadine Krefetz, Consultant, Reality Software and Contributing Editor, Streaming Media
Speakers:
Sarge Sargent, Owner, Sargeway
Jeff Ellin, VP Product Architecture, Freewheel
Shailley Singh, COO & EVP, Product, IAB Tech Lab
Ana Beaklini, Director of Adtech, Globo
