Uploaded May 2026 | Updated September 2026, 3 weeks ago

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As regional sports networks navigate the seismic shifts of cord-cutting, direct-to-consumer pivots, and competition from global streaming giants, this session examines how RSNs can leverage hyper-local storytelling and personalities, community-driven content, and flexible rights strategies to remain indispensable to fans. Panelists explore the unique strengths of local sports programming and community ties, regional brand identity and integration, and new monetization strategies—including squeezebacks and other new formats—and ways that RSNs protect their revenue base while expanding their reach in an increasingly fragmented media landscape.

Moderator:
Chance Mason, VP Global GTM Strategy, ViewLift

Speakers:
Jim Colasanto, General Manager, Space City Home Network
Ahmed Darwish, Chief Marketing & Digital Officer, NESN