Uploaded November 2025 | Updated September 2026, 17 minutes ago
Join Jansen Bennett, Preservation Architect for Utah Main Street, in this quarter's "Ask an Architect" webinar. This month, Outside In: Integrating Brand Identity into Interior and Exterior Renovations. Discover how to effectively weave branding elements into both interior and exterior building renovations as we explore strategies for translating an established brand identity into architectural and design choices that resonate with both employees and visitors. Learn how to align design decisions with brand values, from signage and color schemes to materials and spatial layouts. Through case studies and expert insights, you’ll gain a deeper understanding of how thoughtful integration of branding can transform spaces, strengthen business identity, and create memorable, cohesive environments. About: Branding is essential to a business’s success. Unfortunately, many Main Street business owners overlook how to effectively integrate established brand elements into their building’s architecture. This session will delve into the art of blending brand identity with architectural design, focusing on how to harmonize these elements with both the building and the surrounding district.
Join Jansen Bennett, Preservation Architect for Utah Main Street, in this quarter's "Ask an Architect" webinar. This month, Outside In: Integrating Brand Identity into Interior and Exterior Renovations. Discover how to effectively weave branding elements into both interior and exterior building renovations as we explore strategies for translating an established brand identity into architectural and design choices that resonate with both employees and visitors. Learn how to align design decisions with brand values, from signage and color schemes to materials and spatial layouts. Through case studies and expert insights, you’ll gain a deeper understanding of how thoughtful integration of branding can transform spaces, strengthen business identity, and create memorable, cohesive environments. About: Branding is essential to a business’s success. Unfortunately, many Main Street business owners overlook how to effectively integrate established brand elements into their building’s architecture. This session will delve into the art of blending brand identity with architectural design, focusing on how to harmonize these elements with both the building and the surrounding district.
