Uploaded August 2026 | Updated September 2026, 3 weeks ago
Altium Develop brings the full Altium Designer experience — plus multi-board and harness design and cloud collaboration — to individual designers and small teams, without paying for enterprise features you'll never use: altium.com/develop?utm_source=youtube&utm_medium=video&utm_campaign=ontrack-podcast&utm_content=altium-is-coming-home-to-the-designer
After 40 years as effectively a single-product company, Altium has repackaged its offering into Altium Develop, Teams, and Enterprise — and a lot of individual designers are asking what it means for them. In this episode of the Altium OnTrack Podcast, host Zach Peterson sits down with Lawrence Romine, senior director of marketing at Altium, to explain the "homecoming": a deliberate return of focus to the individual PCB designer who made Altium Designer the industry standard in the first place. Lawrence traces the company's story from its founding in Hobart, Tasmania, through the rise of Altium 365 during COVID, to why the enterprise pivot left some solo designers feeling left behind — and how the new packaging is meant to fix exactly that.
You'll get a clear breakdown of the three offerings — Develop (a PCB-centric, "you choose it" proposition for up to five users), Teams (out-of-the-box collaboration), and Enterprise (fully governed, tailored deployments for regulated industries like automotive, medical, and aerospace) — all built on the same Altium Designer and Altium 365 you already know. Lawrence and Zach dig into pricing , why you shouldn't pay for capabilities you'll never use, how Altium prioritizes new feature development, and a hint at a new Altium Designer release that should feel a lot more like the big annual splash releases of 2015–2020. If you're an individual designer, a contract shop, or a small team wondering where you fit, this one's for you.
📚 More from this Episode:
- Altium 365: altium.com/altium-365
- Valispace (requirements management): valispace.com
- Connect with Lawrence: linkedin.com/in/lawrence-romine-2808544
💡 Watch Next:
- Altium Develop: Returning to Our Roots: youtube.com/watch?v=mhoxD7Ae7tI
- Over the Wall Engineering is Disappearing with Lawrence Romine: youtube.com/watch?v=j9OmMd-EwYU
- OnTrack PCB Design Podcast 2025 Year in Review: youtube.com/watch?v=BoLofrU8jsY
💡 Stay Connected:
Don't forget to like, comment, and subscribe for more in-depth tutorials and tips from @AltiumAcademy Share your thoughts and questions in the comments below!
👉 Subscribe for more: youtube.com/@AltiumAcademy?sub_confirmation=1
Don't forget to follow us on social to stay up-to-date on the latest Altium Academy content.
👉 Follow Altium on TikTok: tiktok.com/@altiumdesigner
👉 Follow Altium on Twitter: twitter.com/altium
👉 Follow Altium on Linkedin: linkedin.com/company/altium
👉 Follow Altium on Facebook: facebook.com/AltiumOfficial
The Altium Academy is an online experience created to bring modern education to PCB Designers and Engineers all across the world. Here you can access a vast library of free training and educational content covering everything from basic design to advanced principles and step-by-step walkthroughs. Join industry legends as they share their career knowledge, review real-life design projects, or learn how to leverage one of Altium's leading design tools. No matter your level of experience, the Altium Academy can help you become a better Designer and Engineer!
About Altium LLC
Altium LLC (ASX:ALU), a global software company based in San Diego, California, is accelerating the pace of innovation through electronics. From individual inventors to multinational corporations, more PCB designers and engineers choose Altium software to design and realize electronics-based products.
#altium #pcbdesign #ontrackpodcast
Chapters
00:00 Altium's PCB Functionality
01:58 Altium's Origin Story
05:47 Altium's Rise to Industry Standard
08:41 Enterprise Customer Divergence
11:02 Altium 365 Development & Launch
13:12 Altium Product Line Overview
15:30 Altium Teams: Design Collaboration
21:38 Develop: User Choice Proposition
24:34 Customer Confusion Subsides
27:15 Altium Develop Pricing Model
29:19 Prioritizing New Features
31:25 Returning to User-Centricity
33:32 Business Strategy Success
35:58 Conclusion and Farewell
Altium Develop brings the full Altium Designer experience — plus multi-board and harness design and cloud collaboration — to individual designers and small teams, without paying for enterprise features you'll never use: altium.com/develop?utm_source=youtube&utm_medium=video&utm_campaign=ontrack-podcast&utm_content=altium-is-coming-home-to-the-designer
After 40 years as effectively a single-product company, Altium has repackaged its offering into Altium Develop, Teams, and Enterprise — and a lot of individual designers are asking what it means for them. In this episode of the Altium OnTrack Podcast, host Zach Peterson sits down with Lawrence Romine, senior director of marketing at Altium, to explain the "homecoming": a deliberate return of focus to the individual PCB designer who made Altium Designer the industry standard in the first place. Lawrence traces the company's story from its founding in Hobart, Tasmania, through the rise of Altium 365 during COVID, to why the enterprise pivot left some solo designers feeling left behind — and how the new packaging is meant to fix exactly that.
You'll get a clear breakdown of the three offerings — Develop (a PCB-centric, "you choose it" proposition for up to five users), Teams (out-of-the-box collaboration), and Enterprise (fully governed, tailored deployments for regulated industries like automotive, medical, and aerospace) — all built on the same Altium Designer and Altium 365 you already know. Lawrence and Zach dig into pricing , why you shouldn't pay for capabilities you'll never use, how Altium prioritizes new feature development, and a hint at a new Altium Designer release that should feel a lot more like the big annual splash releases of 2015–2020. If you're an individual designer, a contract shop, or a small team wondering where you fit, this one's for you.
📚 More from this Episode:
- Altium 365: altium.com/altium-365
- Valispace (requirements management): valispace.com
- Connect with Lawrence: linkedin.com/in/lawrence-romine-2808544
💡 Watch Next:
- Altium Develop: Returning to Our Roots: youtube.com/watch?v=mhoxD7Ae7tI
- Over the Wall Engineering is Disappearing with Lawrence Romine: youtube.com/watch?v=j9OmMd-EwYU
- OnTrack PCB Design Podcast 2025 Year in Review: youtube.com/watch?v=BoLofrU8jsY
💡 Stay Connected:
Don't forget to like, comment, and subscribe for more in-depth tutorials and tips from @AltiumAcademy Share your thoughts and questions in the comments below!
👉 Subscribe for more: youtube.com/@AltiumAcademy?sub_confirmation=1
Don't forget to follow us on social to stay up-to-date on the latest Altium Academy content.
👉 Follow Altium on TikTok: tiktok.com/@altiumdesigner
👉 Follow Altium on Twitter: twitter.com/altium
👉 Follow Altium on Linkedin: linkedin.com/company/altium
👉 Follow Altium on Facebook: facebook.com/AltiumOfficial
The Altium Academy is an online experience created to bring modern education to PCB Designers and Engineers all across the world. Here you can access a vast library of free training and educational content covering everything from basic design to advanced principles and step-by-step walkthroughs. Join industry legends as they share their career knowledge, review real-life design projects, or learn how to leverage one of Altium's leading design tools. No matter your level of experience, the Altium Academy can help you become a better Designer and Engineer!
About Altium LLC
Altium LLC (ASX:ALU), a global software company based in San Diego, California, is accelerating the pace of innovation through electronics. From individual inventors to multinational corporations, more PCB designers and engineers choose Altium software to design and realize electronics-based products.
#altium #pcbdesign #ontrackpodcast
Chapters
00:00 Altium's PCB Functionality
01:58 Altium's Origin Story
05:47 Altium's Rise to Industry Standard
08:41 Enterprise Customer Divergence
11:02 Altium 365 Development & Launch
13:12 Altium Product Line Overview
15:30 Altium Teams: Design Collaboration
21:38 Develop: User Choice Proposition
24:34 Customer Confusion Subsides
27:15 Altium Develop Pricing Model
29:19 Prioritizing New Features
31:25 Returning to User-Centricity
33:32 Business Strategy Success
35:58 Conclusion and Farewell
