Uploaded February 2024 | Updated September 2026, 2 weeks ago
Overview
AI already helps us do more or do the same things faster, but what’s that going to mean for our industries? An explosion of content, companies gleefully describing a hellscape called “infinite marketing” and privacy bashing “custom campaigns”. The sheer volume will accelerate the blandness of the design and content we encounter, what Alex Murrell describes as the Age of Average.
How can a brand succeed in a world of infinite meh? How do we need to evolve our work, and maybe our definition of creativity to stand out? If AI is the cause of this problem, can we also make it the solution?
Objective
Give participants the context and insight they need to evolve their work and better communicate its value.
Things Audience Members Will Learn
How AI can be used to create new creative outcomes
See experiments we’ve conducted to find the best use-cases today
Understand how brands and creativity are about to get a lot more important
Discuss in practical terms how creativity will need to evolve in the coming years
Target Audience
Creatives looking to hone their craft, and more senior advisors looking to understand this change and how to deal with it
Similar Presentations
AI Has Upended The Economics Of Advertising Everything.
Presenter
Kurt Krumme VP, Customer Experience Design, OneMethod
As a design leader, author, and public speaker, Kurt has a proven track-record of simplifying problems, focusing teams, and designing interesting solutions. He’s helped high growth start-ups to IPO, advised large enterprise to act like they’re smaller and faster, and been privileged to work with a lot of kind and talented people along the way.
A homebody that loves to travel, Kurt enjoys nature, gardening, wood working, cooking, and wine, and has too many hobbies for a normal human lifespan. He’s been renovating a house for what seems like forever and has a patient wife who tolerates all of the above.
Check out all our events at fitc.ca
Overview
AI already helps us do more or do the same things faster, but what’s that going to mean for our industries? An explosion of content, companies gleefully describing a hellscape called “infinite marketing” and privacy bashing “custom campaigns”. The sheer volume will accelerate the blandness of the design and content we encounter, what Alex Murrell describes as the Age of Average.
How can a brand succeed in a world of infinite meh? How do we need to evolve our work, and maybe our definition of creativity to stand out? If AI is the cause of this problem, can we also make it the solution?
Objective
Give participants the context and insight they need to evolve their work and better communicate its value.
Things Audience Members Will Learn
How AI can be used to create new creative outcomes
See experiments we’ve conducted to find the best use-cases today
Understand how brands and creativity are about to get a lot more important
Discuss in practical terms how creativity will need to evolve in the coming years
Target Audience
Creatives looking to hone their craft, and more senior advisors looking to understand this change and how to deal with it
Similar Presentations
AI Has Upended The Economics Of Advertising Everything.
Presenter
Kurt Krumme VP, Customer Experience Design, OneMethod
As a design leader, author, and public speaker, Kurt has a proven track-record of simplifying problems, focusing teams, and designing interesting solutions. He’s helped high growth start-ups to IPO, advised large enterprise to act like they’re smaller and faster, and been privileged to work with a lot of kind and talented people along the way.
A homebody that loves to travel, Kurt enjoys nature, gardening, wood working, cooking, and wine, and has too many hobbies for a normal human lifespan. He’s been renovating a house for what seems like forever and has a patient wife who tolerates all of the above.
Check out all our events at fitc.ca
