Purpose and Style: Using Motion with Meaning in Interfaces with Val Head @fitcevents
Purpose and Style: Using Motion with Meaning in Interfaces with Val Head  @fitcevents
Uploaded July 2019 | Updated September 2026, 2 weeks ago
Animation is a powerful design tool that designers all too often ignore. When used well, motion can engage, communicate and improve interactions. That’s the kind of animation we want in our work: animation that has both purpose and style. Knowing how to use animation effectively will make your work stand out and allow you to approach projects differently than most designers. In this session, Val will discuss where animation can best inform UX and how to build more sophisticated animated interactions for apps and the web.

Val Head
Design Evangelist, Adobe
twitter.com/vlh

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Purpose and Style: Using Motion with Meaning in Interfaces with Val Head

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