Uploaded January 2011 | Updated September 2026, 14 hours ago
In 1997, the (NSaid/analgesic) Ibuprofen (Advil, Nuprin, Aleve, Motrin) was entering the over the counter pain relief market and so the old guard (aspirin, acetaminophen/paracetamol) were re-staking their claims too.
In this ad Advil pushes a "no limits" idea with their tag of "advanced medicine for pain".
A few years later Naproxen Sodium came on the market and the cycle started all over again.
As of 2011, ibuprofen and acetaminophen are the big players in OTC pain relief, although naproxen sodium and Excedrin have significant stakes too. Bayer (makers of aspirin/ASA/acetylsalicylic acid) has recently pushed back against ibuprofen reminding people that aspirin actually does work pretty well against pain and inflammation too.
This promo aired during an October 26th, 1997 showing of X-files. This was season premiere week for Fox, although X-Files did not premiere until the week after.
In 1997, the (NSaid/analgesic) Ibuprofen (Advil, Nuprin, Aleve, Motrin) was entering the over the counter pain relief market and so the old guard (aspirin, acetaminophen/paracetamol) were re-staking their claims too.
In this ad Advil pushes a "no limits" idea with their tag of "advanced medicine for pain".
A few years later Naproxen Sodium came on the market and the cycle started all over again.
As of 2011, ibuprofen and acetaminophen are the big players in OTC pain relief, although naproxen sodium and Excedrin have significant stakes too. Bayer (makers of aspirin/ASA/acetylsalicylic acid) has recently pushed back against ibuprofen reminding people that aspirin actually does work pretty well against pain and inflammation too.
This promo aired during an October 26th, 1997 showing of X-files. This was season premiere week for Fox, although X-Files did not premiere until the week after.
