Uploaded January 2011 | Updated September 2026, 1 hour ago
Short 10 second spot from the ad campaign for Las Vegas in the late 90s. The hook was "open 24 hours", meaning non-stop fun to be had.
Vegas was recovering from its experiment with being more of a family destination and moving back into the Sin City frame.
Personally, I find Vegas' more recent "what happens in Vegas stays in Vegas" campaign to be more memorable and convincing. And I think the popularity of this phrase outside ads indicates I'm not the only one.
This ad aired during a showing of Entertainment Tonight on KRON on October 23rd, 1997 after the Baseball World Series on NBC (KRON was NBC at the time).
Short 10 second spot from the ad campaign for Las Vegas in the late 90s. The hook was "open 24 hours", meaning non-stop fun to be had.
Vegas was recovering from its experiment with being more of a family destination and moving back into the Sin City frame.
Personally, I find Vegas' more recent "what happens in Vegas stays in Vegas" campaign to be more memorable and convincing. And I think the popularity of this phrase outside ads indicates I'm not the only one.
This ad aired during a showing of Entertainment Tonight on KRON on October 23rd, 1997 after the Baseball World Series on NBC (KRON was NBC at the time).
