Uploaded December 2010 | Updated September 2026, 4 hours ago
1998 commercial goes a long way out of its way to convince us that caller ID is a "must have" feature. Caller ID was an optional service that let yo see who was calling before picking up the phone. Pac Bell's device would also record callers for missed calls while you were done.
Caller ID is standard on cellular phones but was an extra-cost service on landlines, at least at the time.
Pac Bell was formerly Pacific Bell and later SBC and then after merging with Cingular became AT&T.
This 30 second spot aired during an SF Giants game in 1998.
1998 commercial goes a long way out of its way to convince us that caller ID is a "must have" feature. Caller ID was an optional service that let yo see who was calling before picking up the phone. Pac Bell's device would also record callers for missed calls while you were done.
Caller ID is standard on cellular phones but was an extra-cost service on landlines, at least at the time.
Pac Bell was formerly Pacific Bell and later SBC and then after merging with Cingular became AT&T.
This 30 second spot aired during an SF Giants game in 1998.
