Uploaded June 2026 | Updated September 2026, 19 hours ago
Writing a book to grow your business might sound old school. But what if one book could bring in $7 million in a single year?
That's exactly what happened for Chandler Bolt — founder of Self-Publishing School, which has done over $75 million in revenue. And he built almost all of it without a personal brand or paid ads.
In this episode, Chandler breaks down how books and partnerships became his two biggest growth levers, how he structures his business model, and what it actually takes to go from idea to published book.
TIMESTAMPS
0:00 $75M without ads or brand
02:43 Books and partnerships: the strategy
04:03 Give your best content away free
06:27 Self-publishing vs. traditional publishing
10:00 Your book is a business card
14:40 The 5 Ps profit framework
19:36 The $6–8M partnership playbook
27:06 4 Ps of a bestselling book
29:20 Write your book in 30 days
32:15 Book vs. paid program: the truth
🔹FREE PRIVATE PODCAST 🎙️ If you want to build an online course but you don't have an audience yet, this is your next step. Sign up for my FREE private podcast series, *Stuck at Zero: Why Your Online Business Isn't Making Any Money and What to Do About It:*
👉 gillianperkins.com/stuck
🔹 Ready to write your book? Book a free strategy call with Chandler's team — right here: selfpublishing.com/gillian
🔹 Watch my free YouTube workshop to learn how to get your first 1,000 subscribers in just 3 months: creatorfasttrack.com/workshop-registration
🔹 Want to see exactly how my most profitable funnels work? Watch me break down one of my $100K sales funnel here: gillianperkins.com/bts
🔹 Get my Small Business 101 course for FREE: gillianperkins.com/free-training-small-business-101
// WHAT TO WATCH NEXT
- How to MARKET Your Self-Published Books on Amazon KDP: youtube.com/watch?v=YRBksb1MqQw
- 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom): youtu.be/gvGLoRQUQe8
- Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...): youtu.be/SySD3KaMJ7E
// LINKS
Learn more about Gillian and find resources to build your online business:
gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: instagram.com/gillianzperkins
// FILMING EQUIPMENT
Main camera: amzn.to/3rhibrl
Clip-on lav mic: amzn.to/46DwN4n
Tripod: amzn.to/2w7sIJ6
Main light: amzn.to/3HHHhFX
Other lights: amzn.to/2OKhzEv
RBG light strip: amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
Writing a book to grow your business might sound old school. But what if one book could bring in $7 million in a single year?
That's exactly what happened for Chandler Bolt — founder of Self-Publishing School, which has done over $75 million in revenue. And he built almost all of it without a personal brand or paid ads.
In this episode, Chandler breaks down how books and partnerships became his two biggest growth levers, how he structures his business model, and what it actually takes to go from idea to published book.
TIMESTAMPS
0:00 $75M without ads or brand
02:43 Books and partnerships: the strategy
04:03 Give your best content away free
06:27 Self-publishing vs. traditional publishing
10:00 Your book is a business card
14:40 The 5 Ps profit framework
19:36 The $6–8M partnership playbook
27:06 4 Ps of a bestselling book
29:20 Write your book in 30 days
32:15 Book vs. paid program: the truth
🔹FREE PRIVATE PODCAST 🎙️ If you want to build an online course but you don't have an audience yet, this is your next step. Sign up for my FREE private podcast series, *Stuck at Zero: Why Your Online Business Isn't Making Any Money and What to Do About It:*
👉 gillianperkins.com/stuck
🔹 Ready to write your book? Book a free strategy call with Chandler's team — right here: selfpublishing.com/gillian
🔹 Watch my free YouTube workshop to learn how to get your first 1,000 subscribers in just 3 months: creatorfasttrack.com/workshop-registration
🔹 Want to see exactly how my most profitable funnels work? Watch me break down one of my $100K sales funnel here: gillianperkins.com/bts
🔹 Get my Small Business 101 course for FREE: gillianperkins.com/free-training-small-business-101
// WHAT TO WATCH NEXT
- How to MARKET Your Self-Published Books on Amazon KDP: youtube.com/watch?v=YRBksb1MqQw
- 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom): youtu.be/gvGLoRQUQe8
- Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...): youtu.be/SySD3KaMJ7E
// LINKS
Learn more about Gillian and find resources to build your online business:
gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: instagram.com/gillianzperkins
// FILMING EQUIPMENT
Main camera: amzn.to/3rhibrl
Clip-on lav mic: amzn.to/46DwN4n
Tripod: amzn.to/2w7sIJ6
Main light: amzn.to/3HHHhFX
Other lights: amzn.to/2OKhzEv
RBG light strip: amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
