Uploaded August 2026 | Updated September 2026, 32 minutes ago
๐ฌ Automate your DMs so you never miss a sale using Manychat: manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT (use code GILLIANPERKINS for 30 days of Manychat Pro free)
In this video, I'm breaking down exactly how one $27 digital product turned into a $100,000/year business, including the failed launches that came before it.
I'm walking you through how I found the winning idea, how I got my first customers with barely any audience, why I doubled down instead of chasing new ideas, and how I eventually turned most of that revenue into passive income with an evergreen sales funnel. Then I'll give you the 10-step process you can follow to build your own six-figure digital product from scratch.
TIMESTAMPS
00:00 More products or fewer products?
01:38 How I found the winning idea
05:29 Automate your DMs with Manychat
07:45 Turning one launch into a business
10:04 Why raising prices signals demand
11:28 Building an evergreen sales funnel
16:25 10 steps to a 6-figure product
24:19 Recap and free resources
๐ง Want the evergreen funnel strategy behind this whole business? Listen to my free podcast series, The $100K Method (10 episodes, totally free): gillianperkins.com/100k-method-signup
๐ Check out my free YouTube workshop: 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: creatorfasttrack.com/workshop-registration
// WHAT TO WATCH NEXT
- How to Launch a Membership Site in 2026 with a Small Audience: youtube.com/watch?v=9pHSGqljn-I
= You Can Start a Business This Weekend (and here's a complete plan): youtube.com/watch?v=dprn9hgjJtQ
- Why EVERYONE Should Have a YouTube Channel: youtube.com/watch?v=Oghos7weyg8
// LINKS
Website: gillianperkins.com
Instagram: instagram.com/gillianzperkins
// FILMING EQUIPMENT
Main camera: amzn.to/3rhibrl
Clip-on lav mic: amzn.to/46DwN4n
Tripod: amzn.to/2w7sIJ6
Main light: amzn.to/3HHHhFX
Other lights: amzn.to/2OKhzEv
RGB light strip: amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
๐ฌ Automate your DMs so you never miss a sale using Manychat: manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=GillianPerkins&utm_content=YT (use code GILLIANPERKINS for 30 days of Manychat Pro free)
In this video, I'm breaking down exactly how one $27 digital product turned into a $100,000/year business, including the failed launches that came before it.
I'm walking you through how I found the winning idea, how I got my first customers with barely any audience, why I doubled down instead of chasing new ideas, and how I eventually turned most of that revenue into passive income with an evergreen sales funnel. Then I'll give you the 10-step process you can follow to build your own six-figure digital product from scratch.
TIMESTAMPS
00:00 More products or fewer products?
01:38 How I found the winning idea
05:29 Automate your DMs with Manychat
07:45 Turning one launch into a business
10:04 Why raising prices signals demand
11:28 Building an evergreen sales funnel
16:25 10 steps to a 6-figure product
24:19 Recap and free resources
๐ง Want the evergreen funnel strategy behind this whole business? Listen to my free podcast series, The $100K Method (10 episodes, totally free): gillianperkins.com/100k-method-signup
๐ Check out my free YouTube workshop: 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: creatorfasttrack.com/workshop-registration
// WHAT TO WATCH NEXT
- How to Launch a Membership Site in 2026 with a Small Audience: youtube.com/watch?v=9pHSGqljn-I
= You Can Start a Business This Weekend (and here's a complete plan): youtube.com/watch?v=dprn9hgjJtQ
- Why EVERYONE Should Have a YouTube Channel: youtube.com/watch?v=Oghos7weyg8
// LINKS
Website: gillianperkins.com
Instagram: instagram.com/gillianzperkins
// FILMING EQUIPMENT
Main camera: amzn.to/3rhibrl
Clip-on lav mic: amzn.to/46DwN4n
Tripod: amzn.to/2w7sIJ6
Main light: amzn.to/3HHHhFX
Other lights: amzn.to/2OKhzEv
RGB light strip: amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
![The Ultimate Guide to Marketing Your Small Business [2024]](https://i.ytimg.com/vi/a3Vz1gsrm40/mqdefault.jpg "The Ultimate Guide to Marketing Your Small Business [2024]
Need an easy way to pay your sub-contractors, freelancers, or venders? Try Melio! Its free and super easy to use: https://go.melio.com/gillian
Today, Im breaking down the essentials of the ultimate guide to marketing your small businesses in 2024, no marketing expertise required! Weโll dive into the straightforward 5W Marketing Strategy, focusing on the what, who, how, where, and work aspects to consistently attract customers.
๐น The 100K Method Podcast Series: https://gillianperkins.com/the-100k-method/
0:00 Intro - the 5W marketing system
0:51 WHAT - product positioning
9:33 WHO - define your target market
12:40 HOW - marketing strategy
19:31 WHERE - how to choose what platforms to use to market
24:35 WORK - steps to implement your new marketing system
// WHAT TO WATCH NEXT
How to Get Anyones ATTENTION https://youtu.be/TzTm8rXbfmA?si=U7joY1gXUp7-TcZw
How to Write a Crazy-Effective Sales Page (+ free template!) https://youtu.be/nOADKNAUwZ0?si=ptWMElPzQMMLlEmU
Heres what Id do if I had to START OVER. https://youtu.be/bWexf0CQbRs?si=2sX-KNLvbVCFrlUC
Bookkeeping Basics for Small Business Owners (free template!) https://youtu.be/itpCtsopKTI?si=V1wm2S_UsArj3B0k
Make Money Selling DIGITAL PRODUCTS [Getting Started Guide] https://youtu.be/yrHZsyGmzM0?si=mBRW5OsMsr1U1smE
// LINKS
Learn more about Gillian and find resources to build your online business:
https://www.gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what its like to be a digital entrepreneur: https://www.instagram.com/gillianzperkins/
// FILMING EQUIPMENT
Main camera: https://amzn.to/3rhibrl
Clip-on lav mic: https://amzn.to/46DwN4n
Tripod: https://amzn.to/2w7sIJ6
Main light: https://amzn.to/3HHHhFX
Other lights: https://amzn.to/2OKhzEv
RBG light strip: https://amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!")
