![The Ultimate Guide to Marketing Your Small Business [2024] @gillianzperkins](https://i.ytimg.com/vi/a3Vz1gsrm40/sddefault.jpg)
Uploaded December 2023 | Updated September 2026, 6 hours ago
Need an easy way to pay your sub-contractors, freelancers, or venders? Try Melio! It's free and super easy to use: go.melio.com/gillian
Today, I'm breaking down the essentials of the ultimate guide to marketing your small businesses in 2024, no marketing expertise required! We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'how', 'where', and 'work' aspects to consistently attract customers.
🔹 The 100K Method Podcast Series: gillianperkins.com/the-100k-method
0:00 Intro - the 5W marketing system
0:51 WHAT - product positioning
9:33 WHO - define your target market
12:40 HOW - marketing strategy
19:31 WHERE - how to choose what platforms to use to market
24:35 WORK - steps to implement your new marketing system
// WHAT TO WATCH NEXT
How to Get Anyone's ATTENTION youtu.be/TzTm8rXbfmA?si=U7joY1gXUp7-TcZw
How to Write a Crazy-Effective Sales Page (+ free template!) youtu.be/nOADKNAUwZ0?si=ptWMElPzQMMLlEmU
Here's what I'd do if I had to START OVER. youtu.be/bWexf0CQbRs?si=2sX-KNLvbVCFrlUC
Bookkeeping Basics for Small Business Owners (free template!) youtu.be/itpCtsopKTI?si=V1wm2S_UsArj3B0k
Make Money Selling DIGITAL PRODUCTS [Getting Started Guide] youtu.be/yrHZsyGmzM0?si=mBRW5OsMsr1U1smE
// LINKS
Learn more about Gillian and find resources to build your online business:
gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: instagram.com/gillianzperkins
// FILMING EQUIPMENT
Main camera: amzn.to/3rhibrl
Clip-on lav mic: amzn.to/46DwN4n
Tripod: amzn.to/2w7sIJ6
Main light: amzn.to/3HHHhFX
Other lights: amzn.to/2OKhzEv
RBG light strip: amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
Need an easy way to pay your sub-contractors, freelancers, or venders? Try Melio! It's free and super easy to use: go.melio.com/gillian
Today, I'm breaking down the essentials of the ultimate guide to marketing your small businesses in 2024, no marketing expertise required! We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'how', 'where', and 'work' aspects to consistently attract customers.
🔹 The 100K Method Podcast Series: gillianperkins.com/the-100k-method
0:00 Intro - the 5W marketing system
0:51 WHAT - product positioning
9:33 WHO - define your target market
12:40 HOW - marketing strategy
19:31 WHERE - how to choose what platforms to use to market
24:35 WORK - steps to implement your new marketing system
// WHAT TO WATCH NEXT
How to Get Anyone's ATTENTION youtu.be/TzTm8rXbfmA?si=U7joY1gXUp7-TcZw
How to Write a Crazy-Effective Sales Page (+ free template!) youtu.be/nOADKNAUwZ0?si=ptWMElPzQMMLlEmU
Here's what I'd do if I had to START OVER. youtu.be/bWexf0CQbRs?si=2sX-KNLvbVCFrlUC
Bookkeeping Basics for Small Business Owners (free template!) youtu.be/itpCtsopKTI?si=V1wm2S_UsArj3B0k
Make Money Selling DIGITAL PRODUCTS [Getting Started Guide] youtu.be/yrHZsyGmzM0?si=mBRW5OsMsr1U1smE
// LINKS
Learn more about Gillian and find resources to build your online business:
gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: instagram.com/gillianzperkins
// FILMING EQUIPMENT
Main camera: amzn.to/3rhibrl
Clip-on lav mic: amzn.to/46DwN4n
Tripod: amzn.to/2w7sIJ6
Main light: amzn.to/3HHHhFX
Other lights: amzn.to/2OKhzEv
RBG light strip: amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
![The Ultimate Guide to Marketing Your Small Business [2024]](https://i.ytimg.com/vi/a3Vz1gsrm40/mqdefault.jpg "The Ultimate Guide to Marketing Your Small Business [2024]
Need an easy way to pay your sub-contractors, freelancers, or venders? Try Melio! Its free and super easy to use: https://go.melio.com/gillian
Today, Im breaking down the essentials of the ultimate guide to marketing your small businesses in 2024, no marketing expertise required! We’ll dive into the straightforward 5W Marketing Strategy, focusing on the what, who, how, where, and work aspects to consistently attract customers.
🔹 The 100K Method Podcast Series: https://gillianperkins.com/the-100k-method/
0:00 Intro - the 5W marketing system
0:51 WHAT - product positioning
9:33 WHO - define your target market
12:40 HOW - marketing strategy
19:31 WHERE - how to choose what platforms to use to market
24:35 WORK - steps to implement your new marketing system
// WHAT TO WATCH NEXT
How to Get Anyones ATTENTION https://youtu.be/TzTm8rXbfmA?si=U7joY1gXUp7-TcZw
How to Write a Crazy-Effective Sales Page (+ free template!) https://youtu.be/nOADKNAUwZ0?si=ptWMElPzQMMLlEmU
Heres what Id do if I had to START OVER. https://youtu.be/bWexf0CQbRs?si=2sX-KNLvbVCFrlUC
Bookkeeping Basics for Small Business Owners (free template!) https://youtu.be/itpCtsopKTI?si=V1wm2S_UsArj3B0k
Make Money Selling DIGITAL PRODUCTS [Getting Started Guide] https://youtu.be/yrHZsyGmzM0?si=mBRW5OsMsr1U1smE
// LINKS
Learn more about Gillian and find resources to build your online business:
https://www.gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what its like to be a digital entrepreneur: https://www.instagram.com/gillianzperkins/
// FILMING EQUIPMENT
Main camera: https://amzn.to/3rhibrl
Clip-on lav mic: https://amzn.to/46DwN4n
Tripod: https://amzn.to/2w7sIJ6
Main light: https://amzn.to/3HHHhFX
Other lights: https://amzn.to/2OKhzEv
RBG light strip: https://amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!")
![How to Get Monetized on YouTube [Full Monetization Process Explained]](https://i.ytimg.com/vi/dcHmyCxxm5o/mqdefault.jpg "How to Get Monetized on YouTube [Full Monetization Process Explained]
🔹 Watch my free YouTube workshop to learn how to grow your channel to over 1,000 subscribers and get monetized ASAP: https://creatorfasttrack.com/workshop-registration
Learn the simple steps to monetize your own channel and start earning on YouTube. Ill explain subscriber goals, watch time, and the 2023 eligibility updates. Well also talk about common obstacles and how YouTube pays creators. Ready to turn your passion into profit? Dont miss this video!
0:00 Intro
1:47 Step #1
3:57 Step #2
4:53 Step #3
6:21 Step #4
8:36 Step#5
12:13 Step #6
🔹 Find out how Creator Fast Track can help you get your channel monetized in just 3 months: https://gillianperkins.com/cft/
// WHAT TO WATCH NEXT
a short rant about YouTubes new monetization policy https://youtu.be/2DF1DahXDFc?si=Y41EbCONvSpdOs-T
How the YouTube Algorithm Works (2023) https://youtu.be/mV5itInt7Vo?si=xYAGsQ0igI2U7ipg
How to Get Your Videos to RANK with YouTube Keyword Research (New Strategy) https://youtu.be/u7BveGZceE4?si=dn9O1KWHyRwJz-ms
MAKE YOUR VIDEOS LOOK PRO **3 LEVELS OF VIDEO LIGHTING** https://youtu.be/GoQc_yJ5nH0?si=E6tTW6MvZHO9SFkJ
YOUTUBE SEO BASICS - Rank Your Videos #1 on YouTube (Fast!) https://youtu.be/TjyqaRRLx_g?si=ye8YCWBGrLrnmcRj
// LINKS
Learn more about Gillian and find resources to build your online business:
https://www.gillianperkins.com
Follow Gillian on Instagram to get a BTS look at what its like to be a digital entrepreneur: https://www.instagram.com/gillianzperkins/
// FILMING EQUIPMENT
Main camera: https://amzn.to/3rhibrl
Clip-on lav mic: https://amzn.to/46DwN4n
Tripod: https://amzn.to/2w7sIJ6
Main light: https://amzn.to/3HHHhFX
Other lights: https://amzn.to/2OKhzEv
RBG light strip: https://amzn.to/3WmuPiR
NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!")
