Uploaded September 2025 | Updated September 2026, 2 weeks ago

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As part of the 60th anniversary of ITB Berlin, we’re speaking with attendees from the global travel industry about some of their most memorable milestones with regard to ITB Berlin.

In this video, Horst Schwartz, Founder and CEO at Redaktionsbüro Schwartz, answers the question: “What is your most memorable story from ITB Berlin?"

Find out why Horst Schwartz's stand was smashed to pieces on the last day of the trade fair in 1973 and how the story ended.

🌍 Watch more inspiring voices from the tourism industry on our channel!

#ITBBerlin #60YearsOfITB #RedaktionsbüroSchwartz #HorstSchwartz #TravelIndustry #TourismLeadership #CreatingMomentsSince1966 #Legacy #Jubilee