230. Big Food Is Losing: Why Americans Are Finally Choosing Healthier Foods @MichelleVisser
230. Big Food Is Losing: Why Americans Are Finally Choosing Healthier Foods  @MichelleVisser
Uploaded July 2026 | Updated September 2026, 2 weeks ago
For years it felt like Big Food was winning—but the latest market data tells a different story.

If you've ever wondered whether your everyday food choices really matter, this episode offers hope—and proof that they do.

In this episode, learn about encouraging research showing that Americans are choosing more minimally processed food options. Find out what may be leading to this trend and why this consumer shift matters.

Your grocery dollars influence the food industry, and even one small change at a time can make a meaningful difference for your family's health.

Michelle also shares updates from life on the homestead, including Bill's health, this year's challenging garden season, the benefits of cover crops, why she grows her own garlic and is expanding her strawberry patch, and practical encouragement for anyone trying to eat healthier without becoming overwhelmed.

This episode's sponsors:
soulyrested.com/heritage
soulyrested.com/trueleaf
soulyrested.com/teas

Grab my Pantry Checklist (loaded with discounts on my favorite ingredients) for free right here: soulyrested.com/pantry

Go here to get special offers for podcast listeners in your inbox: soulyrested.com/podcast

Cover Crops Resource Hub: soulyrested.com/cover

Access to the FREE Free Fall Soil Challenge: soulyrested.com/cover

The market study discussed: supermarketperimeter.com/articles/14321-research-finds-which-food-brands-are-most-exposed-to-upf-fallout

Chart showing obesity rates by country:

Regenerative American Meat: 99counties.com
Code SIMPLE50

Tallow & Real Food Wellness Resources: soulyrested.com/wellness

Past Podcast Episodes Mentioned in this episode:

Episode 226 – Bill's health scare and anxiety symptoms
Episode 221 – Glyphosate in our food
Episode 220 – How to render lard
Episode 218 – Breaking junk food addiction (with Glenn Livingston)
Episode 215 – Processed foods and children's behavior (with Amy Sprouse)
Episode 214 – How Big Food engineers our cravings
Episode 223 – Fresh flour bread tips
Episode 222 – Healthy breakfasts
Episode 205 – RuthAnn Zimmerman on making realistic food changes
Episode 203 – Human hair and duck feathers in bread

FREE resources:
Learn how to use fresh milled flour: graceful-base-213.myflodesk.com/k36hnsvbh7
Learn about kombucha (and grab some of my favorite recipes): graceful-base-213.myflodesk.com/b91bdd18-3581-414f-b145-8acd2e508a52
Learn about dehydrating food: graceful-base-213.myflodesk.com/fl36xcgpvq
Learn about baking with maple syrup: view.flodesk.com/pages/62116313e0eda1a0d870b747
Learn about making your own maple syrup: graceful-base-213.myflodesk.com/q5ecjrundz

Looking for more free resources? Choose from even more FREE e-courses here: soulyrested.com/howto

All my favorite ingredients: soulyrested.com/the-best-ingredients-in-my-kitchen

About Michelle Visser
Hi, so nice to meet you! I’m Michelle, a former processed food junkie turned real-food enthusiast.
My husband and I live on a small New England farm and sugarbush with a lot of gardens. But I’m passionate about helping folks have more real food in their lives, no matter where they live. No farm or garden required.

👋Find me in all the places:
My book: amzn.to/45Pt8Pu
My website: soulyrested.com
Instagram: instagram.com/souly.rested
Facebook: facebook.com/soulyrested
Pinterest: pinterest.com/soulyrested

CONTACT: michelle@soulyrested(dot)com

If you listen to any of the following shows, we're sure you'll love ours too! Ancestral Kitchen, Pioneering Today with Melissa K Norris, Simple Farmhouse Life with Lisa Bass, Pantry Chat with Homesteading Family, Sue's Healthy Minutes with Sue Becker, Old Fashioned on Purpose with Jill Winger, The Wildly Capable Show with Liz and Joey Haselmayer, ZOE Science & Nutrition, Maintenance Phase
230. Big Food Is Losing: Why Americans Are Finally Choosing Healthier FoodsThe Clean Caramel Protein Latte You’ll Want Every MorningThe Easiest Way to Preserve Tomatoes | Easy Dehydrated Tomato Powder RecipeCold Brew Coffee  3 reasons its the best way to make coffeeIs modern wheat bad?How I grow my own soda & other medicinal drinks3 Christmas Breakfasts that are EASY, nutritious, and delicious (ep. 201)This bread is a complete protein! (and inspired by Carrie Underwood)Before You Buy a Grain Mill… Watch This | ep. 212 Simple Doesnt Mean EasySTOP using cornstarch!! do THIS instead.The “Gateway Grain” for Fresh Milled Flour | 20 Grains in 20 DaysWhy Your “Clean” Skincare May Not Be Clean | ep. 224
Michelle Visser |

230. Big Food Is Losing: Why Americans Are Finally Choosing Healthier Foods

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