Uploaded July 2026 | Updated September 2026, 2 weeks ago
*Free Claude + Codex Skill-Building Starter Pack:* clickhubspot.com/bz4v
Riley Brown breaks down how he turns everyday tasks into reusable AI skills inside Codex, building AI agents that can work across Notion, browsers, Slack, and other tools around the clock.
In this episode, Riley and Kipp Bodnar explore AI workflow automation, how to build AI agents from scratch, Codex skills, and a powerful demo that turns a simple screen recording into a repeatable AI agent skill. They also explain how Codex skills can streamline marketing automation, scale recurring workflows, and help teams get more value from AI. Plus, they discuss why AI content creation tools still fall short without human taste, judgment, and creative direction.
Watch to learn how to automate repetitive work, build reusable AI skills, and turn your recurring tasks into AI-powered workflows that can run 24/7.
EP 435 Mentions
Riley Brown / @rileybrownai
Claude claude.ai
Anthropic anthropic.com
SupaData supadata.ai
Notion notion.com
🎙️ Host: Kipp Bodnar
Guest: Riley Brown, Content Creator & AI Educator
⏱️ CHAPTERS:
00:00 - Meet Riley Brown
01:10 - Turn everything you do into an AI skill
02:20 - Demo: the YouTube Researcher skill
04:10 - Multitasking with parallel AI agents
05:10 - Document your work in granular tasks
06:10 - The Hook Outline skill + Notion integration
08:20 - Get good first: why taste beats automation
09:10 - Most AI marketing tools are slot machines
10:20 - Quality AND quantity (the Loop principle)
11:10 - The human center of mass (TBPN example)
15:10 - The simplest way to create a skill
17:00 - Vendor lock-in and choosing your models
18:10 - Agents in Slack: the 24/7 Paul Graham agent
20:10 - AI analyzed 6 years of his iMessages
21:30 - AI will use your computer faster than you
22:40 - Record and Replay: screen recording to skill
24:40 - Cloud agents, connections, and cron jobs
26:40 - Multiplayer agents: the unsolved problem
28:30 - The roadmap: individual skills to team agents
📺 Subscribe to Marketing Against the Grain for weekly episodes on AI, marketing, and growth.
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
#AIAgents #AISkills #ChatGPTCodex #Codex
*Free Claude + Codex Skill-Building Starter Pack:* clickhubspot.com/bz4v
Riley Brown breaks down how he turns everyday tasks into reusable AI skills inside Codex, building AI agents that can work across Notion, browsers, Slack, and other tools around the clock.
In this episode, Riley and Kipp Bodnar explore AI workflow automation, how to build AI agents from scratch, Codex skills, and a powerful demo that turns a simple screen recording into a repeatable AI agent skill. They also explain how Codex skills can streamline marketing automation, scale recurring workflows, and help teams get more value from AI. Plus, they discuss why AI content creation tools still fall short without human taste, judgment, and creative direction.
Watch to learn how to automate repetitive work, build reusable AI skills, and turn your recurring tasks into AI-powered workflows that can run 24/7.
EP 435 Mentions
Riley Brown / @rileybrownai
Claude claude.ai
Anthropic anthropic.com
SupaData supadata.ai
Notion notion.com
🎙️ Host: Kipp Bodnar
Guest: Riley Brown, Content Creator & AI Educator
⏱️ CHAPTERS:
00:00 - Meet Riley Brown
01:10 - Turn everything you do into an AI skill
02:20 - Demo: the YouTube Researcher skill
04:10 - Multitasking with parallel AI agents
05:10 - Document your work in granular tasks
06:10 - The Hook Outline skill + Notion integration
08:20 - Get good first: why taste beats automation
09:10 - Most AI marketing tools are slot machines
10:20 - Quality AND quantity (the Loop principle)
11:10 - The human center of mass (TBPN example)
15:10 - The simplest way to create a skill
17:00 - Vendor lock-in and choosing your models
18:10 - Agents in Slack: the 24/7 Paul Graham agent
20:10 - AI analyzed 6 years of his iMessages
21:30 - AI will use your computer faster than you
22:40 - Record and Replay: screen recording to skill
24:40 - Cloud agents, connections, and cron jobs
26:40 - Multiplayer agents: the unsolved problem
28:30 - The roadmap: individual skills to team agents
📺 Subscribe to Marketing Against the Grain for weekly episodes on AI, marketing, and growth.
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
#AIAgents #AISkills #ChatGPTCodex #Codex
