Uploaded September 2026 | Updated September 2026, 2 weeks ago
*Build your AI Research Desk in Codex:* clickhubspot.com/inyh
Ask Kipp and Kieran a question and get a shoutout!
form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687
Kipp, Kieran, and guest Matt Wolfe (futuretools.io/) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the future of media consumption and creator-business relationships, and how you can leverage open-source tools to create a second brain for your work and life.
Ep 449 Mentions
Matt Wolfe youtube.com/@mreflow
Loop: Outlearn. Outmarket. Outgrow hubspot.com/loop-marketing-book
GitHub github.com
Codex chatgpt.com/codex
Claude claude.ai
Obsidian https://obsidian.md
📌 WHAT WE COVER:
→ The full tour of Matt's AI intelligence dashboard
→ How it finds news without RSS by diffing sitemaps daily
→ Running scheduled automations every few minutes in Codex or Claude Code
→ The burner Gmail trick for reading every AI newsletter at once
→ The redirect trick that keeps newsletters from unsubscribing you
→ Why Kieran thinks YouTube is the most defensible platform on the web
→ What it actually costs to run: $25 to $30 a month in APIs
→ Where local models take that cost (Ollama, LM Studio, and the M5 Ultra)
→ Why informational content is finished and commentary isn't
→ Brand alerts with identity-aware filtering (a real Google Alerts replacement)
→ The second brain module that resurfaces five things at 7am and 2pm
→ The Chrome extension clipper and the reminders system
→ How Matt actually built it: one voice brain dump, then module by module
→ How to install the free open source version in about two minutes
🎙️ Hosts: Kipp Bodnar & Kieran Flanagan
🎤 Guest: Matt Wolfe, Future Tools
⏱️ CHAPTERS:
00:00 - Matt Wolfe is giving away his entire AI system
00:30 - The problem: hours a week just to learn a few things
01:25 - The dashboard tour begins
01:40 - AI Intel: tracking every major AI company
03:20 - Filtering TechCrunch and The Verge for AI only
05:00 - The archive, the database, and mark-as-read
07:10 - The newsletters module and the burner Gmail
08:20 - The redirect trick that keeps you subscribed
11:20 - What's the payoff for creators in an agent world?
13:50 - Peak build time, and the all-knowing AI coworker phase
14:35 - Local models, the M5 Ultra, and the electricity-cost future
15:50 - Informational content is dead. Commentary isn't.
16:30 - Brand alerts: a real Google Alerts replacement
17:15 - The second brain module, built on Obsidian
18:35 - Reminders and the Chrome extension clipper
21:00 - Adding voice to your second brain
22:40 - Inside the app: watching the automations run
26:20 - Walkthrough of the free open source version
29:10 - Plugging in your own AI keys, or running local models
29:50 - It's on GitHub. Here's the two-step install.
30:35 - Use it as bones and build your own
📺 Subscribe to Marketing Against the Grain for weekly episodes on AI, marketing, and growth.
#AI #MattWolfe #AITools #AIforMarketers #ChatGPT #ClaudeCode #Codex #SecondBrain #AINews #OpenSource #AIAgents #MarketingAI #AIProductivity #AIWorkflow #HubSpot
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Build your AI Research Desk in Codex:* clickhubspot.com/inyh
Ask Kipp and Kieran a question and get a shoutout!
form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687
Kipp, Kieran, and guest Matt Wolfe (futuretools.io/) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the future of media consumption and creator-business relationships, and how you can leverage open-source tools to create a second brain for your work and life.
Ep 449 Mentions
Matt Wolfe youtube.com/@mreflow
Loop: Outlearn. Outmarket. Outgrow hubspot.com/loop-marketing-book
GitHub github.com
Codex chatgpt.com/codex
Claude claude.ai
Obsidian https://obsidian.md
📌 WHAT WE COVER:
→ The full tour of Matt's AI intelligence dashboard
→ How it finds news without RSS by diffing sitemaps daily
→ Running scheduled automations every few minutes in Codex or Claude Code
→ The burner Gmail trick for reading every AI newsletter at once
→ The redirect trick that keeps newsletters from unsubscribing you
→ Why Kieran thinks YouTube is the most defensible platform on the web
→ What it actually costs to run: $25 to $30 a month in APIs
→ Where local models take that cost (Ollama, LM Studio, and the M5 Ultra)
→ Why informational content is finished and commentary isn't
→ Brand alerts with identity-aware filtering (a real Google Alerts replacement)
→ The second brain module that resurfaces five things at 7am and 2pm
→ The Chrome extension clipper and the reminders system
→ How Matt actually built it: one voice brain dump, then module by module
→ How to install the free open source version in about two minutes
🎙️ Hosts: Kipp Bodnar & Kieran Flanagan
🎤 Guest: Matt Wolfe, Future Tools
⏱️ CHAPTERS:
00:00 - Matt Wolfe is giving away his entire AI system
00:30 - The problem: hours a week just to learn a few things
01:25 - The dashboard tour begins
01:40 - AI Intel: tracking every major AI company
03:20 - Filtering TechCrunch and The Verge for AI only
05:00 - The archive, the database, and mark-as-read
07:10 - The newsletters module and the burner Gmail
08:20 - The redirect trick that keeps you subscribed
11:20 - What's the payoff for creators in an agent world?
13:50 - Peak build time, and the all-knowing AI coworker phase
14:35 - Local models, the M5 Ultra, and the electricity-cost future
15:50 - Informational content is dead. Commentary isn't.
16:30 - Brand alerts: a real Google Alerts replacement
17:15 - The second brain module, built on Obsidian
18:35 - Reminders and the Chrome extension clipper
21:00 - Adding voice to your second brain
22:40 - Inside the app: watching the automations run
26:20 - Walkthrough of the free open source version
29:10 - Plugging in your own AI keys, or running local models
29:50 - It's on GitHub. Here's the two-step install.
30:35 - Use it as bones and build your own
📺 Subscribe to Marketing Against the Grain for weekly episodes on AI, marketing, and growth.
#AI #MattWolfe #AITools #AIforMarketers #ChatGPT #ClaudeCode #Codex #SecondBrain #AINews #OpenSource #AIAgents #MarketingAI #AIProductivity #AIWorkflow #HubSpot
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
