Uploaded May 2026 | Updated September 2026, 2 weeks ago
*Grab our Claude Code Skill to find a unique content angle:* clickhubspot.com/1zsp
There’s one Claude skill that will separate you from the other AI content.
Kipp and Kieran dive into how AI content creation is broken and how you can use the “Opposite Start” framework to break out of the red ocean of repetitive ideas and truly stand out. Learn more on why most marketers use AI the wrong way, how to find blue ocean ideas by inverting mainstream narratives, and practical strategies to turn AI into an ideation powerhouse, not just a content machine.
Ep. 423 Mentions
Claude claude.ai/
Perplexity perplexity.ai/
LinkedIn linkedin.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
📲Twitter: twitter.com/matgpod
📲TikTok: tiktok.com/@matgpod
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
*Grab our Claude Code Skill to find a unique content angle:* clickhubspot.com/1zsp
There’s one Claude skill that will separate you from the other AI content.
Kipp and Kieran dive into how AI content creation is broken and how you can use the “Opposite Start” framework to break out of the red ocean of repetitive ideas and truly stand out. Learn more on why most marketers use AI the wrong way, how to find blue ocean ideas by inverting mainstream narratives, and practical strategies to turn AI into an ideation powerhouse, not just a content machine.
Ep. 423 Mentions
Claude claude.ai/
Perplexity perplexity.ai/
LinkedIn linkedin.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
📲Twitter: twitter.com/matgpod
📲TikTok: tiktok.com/@matgpod
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
📲Kipp Bodnar, twitter.com/kippbodnar
📲Kieran Flanagan, twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
