Uploaded November 2022 | Updated September 2026, 1 hour ago
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Jake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology.
I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven.
In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into.
Episode webpage: https://creativeelements.fm/jake-thomas/
TIMESTAMPS
00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD
01:03 - INTRO
01:20 - DON’T Copy The Biggest YouTubers. Here’s Why
05:13 - How Jake Became OBSESSED With YouTube Titles
08:05 - The SECRET to Finding Patterns In Successful Titles
10:33 - The 3 Clickworthy Emotions You Don’t Know About
14:36 - How A Pro YouTuber ACTUALLY Makes Titles
18:19 - Sign Up For Creator Science!
19:09 - Playing The CRINGEY Game Of YouTube Titles
23:26 - Become A PRO At YouTube Titles
29:25 - Titles Are More Important Than Thumbnails (In Education)
30:54 - A/B Testing Titles For Beginners
36:06 - Listen to the Audio Podcast!
37:25 - Is This Chapter Title A Waste Of My Time?
38:26 - How a Title Nerd Curates His Newsletter
42:54 - Make Titles For Humans NOT Algorithms
48:09 - STOP Putting “And” In Your Titles
49:40 - The Art Vs Science of Titles
53:01 - OUTRO
***
CONNECT WITH JAKE THOMAS
🌐 Website: creatorscience.co/creatorhooks
🐦 Twitter: twitter.com/jthomas__
***
CONNECT WITH JAY
🌐 Website: creatorscience.com
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Neaux: twitter.com/NeauxArt
Creative Elements is part of the HubSpot Podcast Network.
👉 Join our community for creators: join.creatorscience.com
Sign up for Creator Hooks Pro: creatorscience.co/creatorhooks
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-jake-1
Jake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology.
I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven.
In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into.
Episode webpage: https://creativeelements.fm/jake-thomas/
TIMESTAMPS
00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD
01:03 - INTRO
01:20 - DON’T Copy The Biggest YouTubers. Here’s Why
05:13 - How Jake Became OBSESSED With YouTube Titles
08:05 - The SECRET to Finding Patterns In Successful Titles
10:33 - The 3 Clickworthy Emotions You Don’t Know About
14:36 - How A Pro YouTuber ACTUALLY Makes Titles
18:19 - Sign Up For Creator Science!
19:09 - Playing The CRINGEY Game Of YouTube Titles
23:26 - Become A PRO At YouTube Titles
29:25 - Titles Are More Important Than Thumbnails (In Education)
30:54 - A/B Testing Titles For Beginners
36:06 - Listen to the Audio Podcast!
37:25 - Is This Chapter Title A Waste Of My Time?
38:26 - How a Title Nerd Curates His Newsletter
42:54 - Make Titles For Humans NOT Algorithms
48:09 - STOP Putting “And” In Your Titles
49:40 - The Art Vs Science of Titles
53:01 - OUTRO
***
CONNECT WITH JAKE THOMAS
🌐 Website: creatorscience.co/creatorhooks
🐦 Twitter: twitter.com/jthomas__
***
CONNECT WITH JAY
🌐 Website: creatorscience.com
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
https://creativeelements.fm/request
🏁 PAST EPISODES & STARTER PLAYLISTS
https://creativeelements.fm/episodes
https://creativeelements.fm/playlists
💼 SPONSORS
https://creativeelements.fm/sponsors/
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
☕️ Buy Me A Coffee
buymeacoffee.com/jayclouse
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Neaux: twitter.com/NeauxArt
Creative Elements is part of the HubSpot Podcast Network.
