Uploaded July 2023 | Updated September 2026, 15 hours ago

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🧪 Join The Lab: join.creatorscience.com

Phill Agnew is the host of The Nudge Podcast.

On his podcast, Phill dives deep into the behavioral science of marketing.

Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to.

So in this episode you’ll learn:
•The 3 Psychological Biases MrBeast uses most frequently
•Why they work
•And how you can apply them to your own videos

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🌐 Episode page: podcast.creatorscience.com/phill-agnew
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TIMESTAMPS

00:00 - The Psychology of MrBeast
00:55 - How MrBeast Gained Early Traction
07:09 - Why Giving Away Money Works
10:23 - Our Lovely Sponsor
11:28 - Using Costly Signaling WITHOUT Being Wealthy
16:50 - Why MrBeast Films the Way He Does
21:01 - Making Content That Stands Out
25:10 - Other Psychological Hacks MrBeast Uses
29:36 - Using Nudges Subconsciously

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CONNECT WITH PHILL
🌐 Website: nudgepodcast.com
🐦 Twitter: twitter.com/p_agnew
💼 LinkedIn: linkedin.com/in/phill-agnew-22213187
📹 YouTube: youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ

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CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse

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TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail

Creator Science is part of the HubSpot Podcast Network.