Uploaded January 2023 | Updated September 2026, 17 hours ago
👉 Join our community for creators: join.creatorscience.com
Mariah Coz is the founder of Fearless CEO.
Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.
Episode webpage: https://creativeelements.fm/mariah-coz/
TIMESTAMPS
00:00 - Selling WITHOUT Sales Calls
01:19 - INTRO
01:35 - Mariah Built Tiny Homes Before It Was Cool
03:00 - Taking In-Person Courses Online
05:30 - When Mariah Decided To Change Everything
08:21 - Organizing Webinars Is Like Being In A Punk Band
11:12 - Burnout Sent Mariah To The Hospital
12:22 - Pivoting To High Ticket Evergreen Sales
16:19 - Low Ticket vs High Ticket
17:23 - Live Launch Vs Evergreen Sales
19:10 - Sign Up For Creator Science!
19:57 - Are Course Prices Declining?
25:44 - Should You Sell High Ticket?
28:05 - What To Do When You’ve Underpriced Yourself
31:22 - How Big Does A Group Course Need To Be?
35:38 - Listen to the Audio Podcast!
36:54 - Designing Your Own High Ticket Offer
42:37 - Creating Urgency In Your Offers
45:49 - Selling WITHOUT Making Free Content
49:30 - OUTRO
***
CONNECT WITH MARIAH COZ
🌐 Website: fearlessceo.co
🐦 Twitter: twitter.com/MariahCoz
📸 Instagram: instagram.com/mariahpcoz
📸 Instagram: instagram.com/fearless.ceo
📹 YouTube: @MariahCoz
***
CONNECT WITH JAY
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🐦 Twitter: twitter.com/jayclouse
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💼 LinkedIn: linkedin.com/in/jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Neaux: twitter.com/NeauxArt
Creative Elements is part of the HubSpot Podcast Network.
👉 Join our community for creators: join.creatorscience.com
Mariah Coz is the founder of Fearless CEO.
Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.
Episode webpage: https://creativeelements.fm/mariah-coz/
TIMESTAMPS
00:00 - Selling WITHOUT Sales Calls
01:19 - INTRO
01:35 - Mariah Built Tiny Homes Before It Was Cool
03:00 - Taking In-Person Courses Online
05:30 - When Mariah Decided To Change Everything
08:21 - Organizing Webinars Is Like Being In A Punk Band
11:12 - Burnout Sent Mariah To The Hospital
12:22 - Pivoting To High Ticket Evergreen Sales
16:19 - Low Ticket vs High Ticket
17:23 - Live Launch Vs Evergreen Sales
19:10 - Sign Up For Creator Science!
19:57 - Are Course Prices Declining?
25:44 - Should You Sell High Ticket?
28:05 - What To Do When You’ve Underpriced Yourself
31:22 - How Big Does A Group Course Need To Be?
35:38 - Listen to the Audio Podcast!
36:54 - Designing Your Own High Ticket Offer
42:37 - Creating Urgency In Your Offers
45:49 - Selling WITHOUT Making Free Content
49:30 - OUTRO
***
CONNECT WITH MARIAH COZ
🌐 Website: fearlessceo.co
🐦 Twitter: twitter.com/MariahCoz
📸 Instagram: instagram.com/mariahpcoz
📸 Instagram: instagram.com/fearless.ceo
📹 YouTube: @MariahCoz
***
CONNECT WITH JAY
🌐 Website: creatorscience.com
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse
***
🙏 GUEST REQUESTS & LISTENER QUESTIONS
https://creativeelements.fm/request
🏁 PAST EPISODES & STARTER PLAYLISTS
https://creativeelements.fm/episodes
https://creativeelements.fm/playlists
💼 SPONSORS
https://creativeelements.fm/sponsors/
💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g
🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH
☕️ Buy Me A Coffee
buymeacoffee.com/jayclouse
***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Neaux: twitter.com/NeauxArt
Creative Elements is part of the HubSpot Podcast Network.
