Uploaded March 2013 | Updated September 2026, 3 weeks ago
Trustworthiness is instilled in a variety of ways. The simplest is to always speak in plain English and never use jargon. It's about being proud of the fact you've been in business for several years and communicating that: "serving Fulchester since 1995." It's also about being completely open and able to talk about your prices and those of competitors without feeling and behaving 'threatened'. It's about making a point of and using your independence "as an independent retailer I can help you impartially'. It's about having case studies on your website. It's about having and being able to prove you operate your business to a Customer Charter.
Trustworthiness is instilled in a variety of ways. The simplest is to always speak in plain English and never use jargon. It's about being proud of the fact you've been in business for several years and communicating that: "serving Fulchester since 1995." It's also about being completely open and able to talk about your prices and those of competitors without feeling and behaving 'threatened'. It's about making a point of and using your independence "as an independent retailer I can help you impartially'. It's about having case studies on your website. It's about having and being able to prove you operate your business to a Customer Charter.
