Wipe the Floor with the Big Guys - How to Promote Approachability @targetcomponents
Wipe the Floor with the Big Guys - How to Promote Approachability  @targetcomponents
Uploaded March 2013 | Updated September 2026, 3 weeks ago
Do you make a point a making people feel welcome when they contact you or pop in? Do you take every opportunity to be friendly and approachable? Do you adopt a comfortable open style when talking to people or are you formal? Use a Customer Charter to point out you'll be friendly and open, and hold yourself accountable to it. Getting involved with local good causes is more that just showing you care - it gives people a glimpse of you the person. Make a point of networking with and helping other local small businesses. Invent opportunities to get out on the street and introduce yourself to people - doing a shopping preference survey would be a start and will create you PR.
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"Wipe the Floor with the Big Guys" - How to Promote Approachability

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