Uploaded March 2013 | Updated September 2026, 3 weeks ago
Small IT Retailers and Resellers need to Market assertively. Your marketing must not just raise awareness it needs to change ingrained beliefs - that the Big Multiples are better. So stylistically it is different. Independents care more about their customers and service and are more price competitive as well - so these are the messages that marketing needs to contain. Independents have to "sell" their expertise, their advice as well as their prices. The onus is on independents to communicate on these issues.
Small IT Retailers and Resellers need to Market assertively. Your marketing must not just raise awareness it needs to change ingrained beliefs - that the Big Multiples are better. So stylistically it is different. Independents care more about their customers and service and are more price competitive as well - so these are the messages that marketing needs to contain. Independents have to "sell" their expertise, their advice as well as their prices. The onus is on independents to communicate on these issues.
