Uploaded May 2026 | Updated September 2026, 2 weeks ago
In this video, I walk you through the same diagnostic framework I use with new coaching clients — four controllable reasons your curls stopped curling, in the exact order I'd troubleshoot with you, plus how to tell if it's something you can't fully control.
👉🏼Register for Summer Curl Coaching early: genamarie.co/curl-coaching
Summary on the blog: genamarie.co/2026/05/why-your-curls-stopped-curling-and-how-to-get-them-back
👉🏼Watch my video on Can Curl Patterns Change: youtube.com/watch?v=LMTVzhidDRI&list=PLcFghU1dAGroRYDMHB9FAj7O-Sa8Djxoy&index=1
➜PRODUCT LINKS
• Ouidad Water Works Shampoo, 25% off with GENAMARIE: bit.ly/3LhfP2X
Amazon: amzlink.to/az0Ib2ozqOyXN
Ulta: howl.me/clncAJVPgni
• Olaplex No. 3: Amazon: amzlink.to/az08TREnGanSC
• Curlsmith Bond Curl Rehab Salve, 10% off with code GENA: tidd.ly/3aY5fil
Amazon: amzlink.to/az0evnMwpR4if
Ulta: howl.link/5r63x1ubjy6fa
• K18 Molecular Repair Mask: amzlink.to/az0gAFqukmPXL
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• Curlsmith Fragrance Free Strong Hold Gel, 10% off with code GENA: tidd.ly/40SW6P8
Amazon: amzlink.to/az0hKEx4FwE0C
• Tangle Teezer Naturally Curly Brush
Amazon: amzlink.to/az033gxXxkLfe
Ulta: howl.me/ckulsmeTcNg
• Curlsmith Defrizzion + XXL Diffuser, 10% off with code GENA: bit.ly/44L6LfS
Amazon: amzlink.to/az0NE8TZ1YzCi
Ulta: howl.me/ckueKkskohE
• Bounce Curl Slick-Flex Define EdgeLift Brush: glnk.io/x26q/genamarieco937
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: tidd.ly/3BfRzdn
Amazon: amzlink.to/az0zYDYarGivf
Ulta: howl.link/zx2q7483p5rpm
➜TIMESTAMPS
0:00 Intro
0:31 You need a treatment/reset wash day
5:37 Your products are out of balance
11:21 Your styling and diffusing need refining
18:16 Your damage/overdue trims are holding your curls back
22:01 Your hair may have genuinely changed
24:26 Need more help?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
In this video, I walk you through the same diagnostic framework I use with new coaching clients — four controllable reasons your curls stopped curling, in the exact order I'd troubleshoot with you, plus how to tell if it's something you can't fully control.
👉🏼Register for Summer Curl Coaching early: genamarie.co/curl-coaching
Summary on the blog: genamarie.co/2026/05/why-your-curls-stopped-curling-and-how-to-get-them-back
👉🏼Watch my video on Can Curl Patterns Change: youtube.com/watch?v=LMTVzhidDRI&list=PLcFghU1dAGroRYDMHB9FAj7O-Sa8Djxoy&index=1
➜PRODUCT LINKS
• Ouidad Water Works Shampoo, 25% off with GENAMARIE: bit.ly/3LhfP2X
Amazon: amzlink.to/az0Ib2ozqOyXN
Ulta: howl.me/clncAJVPgni
• Olaplex No. 3: Amazon: amzlink.to/az08TREnGanSC
• Curlsmith Bond Curl Rehab Salve, 10% off with code GENA: tidd.ly/3aY5fil
Amazon: amzlink.to/az0evnMwpR4if
Ulta: howl.link/5r63x1ubjy6fa
• K18 Molecular Repair Mask: amzlink.to/az0gAFqukmPXL
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• Curlsmith Fragrance Free Strong Hold Gel, 10% off with code GENA: tidd.ly/40SW6P8
Amazon: amzlink.to/az0hKEx4FwE0C
• Tangle Teezer Naturally Curly Brush
Amazon: amzlink.to/az033gxXxkLfe
Ulta: howl.me/ckulsmeTcNg
• Curlsmith Defrizzion + XXL Diffuser, 10% off with code GENA: bit.ly/44L6LfS
Amazon: amzlink.to/az0NE8TZ1YzCi
Ulta: howl.me/ckueKkskohE
• Bounce Curl Slick-Flex Define EdgeLift Brush: glnk.io/x26q/genamarieco937
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: tidd.ly/3BfRzdn
Amazon: amzlink.to/az0zYDYarGivf
Ulta: howl.link/zx2q7483p5rpm
➜TIMESTAMPS
0:00 Intro
0:31 You need a treatment/reset wash day
5:37 Your products are out of balance
11:21 Your styling and diffusing need refining
18:16 Your damage/overdue trims are holding your curls back
22:01 Your hair may have genuinely changed
24:26 Need more help?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
