Uploaded August 2026 | Updated September 2026, 3 weeks ago
Your campaign can reach thousands of people and still fail to generate meaningful interest in your game. During her appearance on the IndieGameBusiness Podcast, Mercedes Boberg from Firstlook.gg discussed why some creator campaigns struggle and what teams often misunderstand about working with influencers.
Successful campaigns require more than sending out game keys. Developers need the right creators, the right content strategy, clear communication, and a game that gives creators something their audience will genuinely want to watch.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
Your campaign can reach thousands of people and still fail to generate meaningful interest in your game. During her appearance on the IndieGameBusiness Podcast, Mercedes Boberg from Firstlook.gg discussed why some creator campaigns struggle and what teams often misunderstand about working with influencers.
Successful campaigns require more than sending out game keys. Developers need the right creators, the right content strategy, clear communication, and a game that gives creators something their audience will genuinely want to watch.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
