Uploaded August 2026 | Updated September 2026, 3 weeks ago
Your game might look great on a monitor, but how does it perform in a vertical video? Mercedes Boberg from Firstlook.gg talked with us on the IndieGameBusiness Podcast about how developers should consider whether their games naturally work for vertical or horizontal content.
Different platforms require different types of footage, framing, pacing, and storytelling. Understanding how your game appears on YouTube, TikTok, Instagram, and other platforms can make it much easier for creators to produce content that grabs attention.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
Your game might look great on a monitor, but how does it perform in a vertical video? Mercedes Boberg from Firstlook.gg talked with us on the IndieGameBusiness Podcast about how developers should consider whether their games naturally work for vertical or horizontal content.
Different platforms require different types of footage, framing, pacing, and storytelling. Understanding how your game appears on YouTube, TikTok, Instagram, and other platforms can make it much easier for creators to produce content that grabs attention.
Learn more about Mercedes and Firstlook.gg:
firstlook.gg
linkedin.com/in/mercedes-boberg-225023234
IndieGameBusiness brings together game developers, publishers, investors, service providers, and industry professionals to share practical advice about building, funding, marketing, publishing, and growing video games.
Join the IndieGameBusiness Discord community to meet other developers, ask questions, share your work, and connect with industry professionals:
discord.gg/indiegamebusiness
IndieGameBusiness is part of a larger family of companies supporting the game industry:
Powell Group Consulting helps developers and studios with publishing strategy, business development, funding, marketing, and industry connections.
powellgroupconsulting.com
Blue Ridge Games publishes games while helping creative teams bring their projects to market.
blueridgegames.com
IndieGameBusiness provides educational content, industry conversations, live events, networking opportunities, and resources for game developers.
indiegamebusiness.com
