Playing the Wishlist Game @IndieGameBusiness
Playing the Wishlist Game  @IndieGameBusiness
Uploaded May 2025 | Updated September 2026, 3 weeks ago
Steam wishlists are one of the most powerful tools available to game developers. This session, we'll break down everything you need to know about wishlists: what they are, why they matter, and how to effectively grow them before launch. You'll learn practical strategies for increasing your wishlist count, how wishlists signal interest to the Steam algorithm, and how they translate into actual sales.
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Playing the Wishlist Game

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