Uploaded November 2025 | Updated September 2026, 1 day ago

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WorkOS PM Garrett Galow shares why AuthKit for platforms is a “sleeper hit,” embedding enterprise auth directly into platforms like Convex so apps ship with secure login from day one. He explains the real cost of DIY auth, why SSO is now table stakes, and how WorkOS Pipes accelerates AI startups by simplifying secure data integrations.

CHAPTERS:
0:04 - Intro and Enterprise Ready Conf
0:28 - AuthKit for platforms: embed auth for your customers
1:05 - Convex rollout in four weeks; smooth and scalable
1:21 - Signups grow without extra friction
1:36 - Dream integrators: Cloudflare Workers and ChatGPT apps
2:10 - Baseline auth built into real apps is a revelation
2:43 - DIY auth pain: hashing, maintenance, long tail
2:59 - The hidden cost: 3–6 months of follow‑on work
3:46 - Enterprise pressure: “support Ping or lose the deal”
4:17 - Best for B2B: runway to Fortune 500
5:00 - Upmarket line is coming down; SSO is table stakes
6:14 - Advanced enterprise tier: complex role mapping
6:55 - Why SSO: security, control, terminate access fast
8:40 - AI startups: faster data integration with Pipes
9:33 - Plug connectors; reduce time to market/expand