Why Pepsi and Other Brands Pulled Out of Wireless Festival Over Kanye West @Sowmya-Krishnamurthy
Why Pepsi and Other Brands Pulled Out of Wireless Festival Over Kanye West  @Sowmya-Krishnamurthy
Uploaded April 2026 | Updated September 2026, 3 weeks ago
Kanye West and his comeback have sparked controversy across the pond. The rapper was named as the headliner for Wireless Festival - and now the festival has lost major sponsors including Pepsi and Diageo.

The drama has reached the highest levels with UK Prime Minister Keir Starmer and London Mayor Sadiq Khan denouncing Kanye over his earlier antisemitism.

Music journalist and author Sowmya Krishnamurthy reacts to the news and explains Pepsi's history with artists from Madonna and Michael Jackson to Britney Spears and Beyonce.

What do you think of Pepsi's decision to drop Wireless Fest?

rollingstone.com/music/music-news/pepsi-pulls-wireless-sponsorship-keir-starmer-kanye-west-1235542019

#hiphop #music #ye #rap #rapper #hiphop #wirelessfest #business
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Sowmya Krishnamurthy |

Why Pepsi and Other Brands Pulled Out of Wireless Festival Over Kanye West

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