Uploaded June 2025 | Updated September 2026, 3 weeks ago

---

Timbaland just introduced his newest creation — an AI-generated singer — and it’s already stirring up major controversy. The producer shared that "TaTa" will be the first of many AI artists that he's backing. And then he proceeded to hate on real artists with a follow-up video set to Justin Timberlake's "Cry Me A River."

Music journalist Sowmya Krishnamurthy dives into the details of Timbaland’s step into AI music and why it’s causing such a strong backlash from fans, artists, and industry insiders like Young Guru and Jermaine Dupri.

Is this the next evolution of hip-hop, or a threat to real creativity?

rollingstone.com/music/music-features/timbaland-new-artist-tata-ai-1235356185

#hiphop #technology #music

***
Buy Fashion Killa: amazon.com/Fashion-Killa-Hip-Hop-Revolutionized-High/dp/1982176326

Subscribe to my newsletter: sowmyak.substack.com

Website: sowmya-krishnamurthy.com