Uploaded November 2024 | Updated September 2026, 3 weeks ago

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You know we love talking about the music business on this channel. I saw this recent article in Billboard about how major labels are pivoting away from investing in technology and NFTs and spending MILLIONS on old school labels and artist development in emerging and global markets, especially in Latin America, Asia and Africa. So let's get into it.

Following the success of international artists like J. Balvin, Central Cee and Hanumankind, is hip hop ready for a global takeover? What does that look like compared to previous rappers like Slick Rick, Drake and Iggy Azalea?

Original article from Billboard: 'Why the Major Labels Pivoted from Investing in Tech Startups to Old-School Music Companies'
billboard.com/pro/why-major-labels-investing-music-companies-vs-tech-startups

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