Uploaded July 2026 | Updated September 2026, 3 weeks ago

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Everyone wants to believe success is purely about being the smartest person in the room.

But Richard Baker makes the point most entrepreneurs underestimate: relationships matter more than raw talent.

You can be the most analytical person in the deal. You can have the best numbers. You can out-strategize everyone in the room. But at some point, business comes down to who people actually want to work with.
Richard says being likable isn't soft, it's strategic. The key isn't choosing between being competent and being personable. The key is realizing that relationships open doors that skill alone never will.
That is the skill nobody teaches enough.

Hear the full conversation on our latest episode of Habits and Hustle with Richard Baker.

We also cover:
✅ Why courage is essential for entrepreneurs.
✅ How to manufacture your own luck.
✅ Why showing up in person still matters.
Richard Baker: Entrepreneurship Lessons From Billion Dollar Deals and Bold Risks

Tune in now on Apple Podcasts or Spotify!