Uploaded November 2025 | Updated September 2026, 3 weeks ago
What if perfectionism is actually killing your success? In this Habits and Hustle episode, Kim Perell, a nine-time serial entrepreneur, joins me to share why waiting to feel ready is the biggest mistake aspiring business owners make.
We dive into Kim's morning routine, her partnership with Jay Shetty on Junie, and why exercise is her number one productivity tool. We also discuss why iteration beats innovation, and how she balances building multiple companies while raising four kids.
Kim Perell is a 9X founder, 2X bestselling author, and investor in 100+ companies. Kim is a dynamic TV personality on Entrepreneur Magazine's Elevator Pitch and regularly appears on Good Morning America, The Today Show, CNBC, Fox, and in Forbes, Inc., and The New York Times. Her book "Mistakes That Made Me A Millionaire" shares the unfiltered truth about the journey to success, proving that every mistake holds the potential for million-dollar lessons.
What We Discuss:
04:20 - The number one mistake: waiting to feel 100% ready before starting
05:09 - The Marine Corps 70% solution and how to apply it
06:56 - Why iteration beats innovation (and saves time)
07:21 - Co-founding Junie with Jay Shetty in a crowded beverage market
58:10 - Daily routine: waking at 6 AM, red light therapy, and meditation
59:28 - Running a household with four kids like a company
01:00:29 - Workout routine: HIIT, Peloton, and personal training at home
01:01:08 - Supplement stack: Momentous protein and creatine
01:03:00 - Why exercise is about mental health and focus, not competition
01:03:27 - Exercise as the number one longevity hack above all supplements
…and more!
Thank you to our sponsors:
Therasage: Head over to therasage.com and use code Be Bold for 15% off
Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.
Magic Mind: Head over to magicmind.com/jen and use code Jen at checkout.
Momentous: Shop this link and use code Jen for 20% off
Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order
Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.
Amp fits is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen
Find more from Jen:
Website: jennifercohen.com
Instagram: @therealjencohen
Books: jennifercohen.com/books
Speaking: jennifercohen.com/speaking-engagement
Find more from Kim Perell:
Instagram: @kimperell
Website: kimperell.com
Hashtags:
#Entrepreneurship, #Mistakes, #LessonsLearned, #Business, #Pivoting, #Passion, #Grit, #Adaptability, #Technology, #HardWork, #Team, #InnerCritic, #Failures, #Success, #Reality, #Partnerships, #Mentorship, #Health, #Wellness, #Exercise
What if perfectionism is actually killing your success? In this Habits and Hustle episode, Kim Perell, a nine-time serial entrepreneur, joins me to share why waiting to feel ready is the biggest mistake aspiring business owners make.
We dive into Kim's morning routine, her partnership with Jay Shetty on Junie, and why exercise is her number one productivity tool. We also discuss why iteration beats innovation, and how she balances building multiple companies while raising four kids.
Kim Perell is a 9X founder, 2X bestselling author, and investor in 100+ companies. Kim is a dynamic TV personality on Entrepreneur Magazine's Elevator Pitch and regularly appears on Good Morning America, The Today Show, CNBC, Fox, and in Forbes, Inc., and The New York Times. Her book "Mistakes That Made Me A Millionaire" shares the unfiltered truth about the journey to success, proving that every mistake holds the potential for million-dollar lessons.
What We Discuss:
04:20 - The number one mistake: waiting to feel 100% ready before starting
05:09 - The Marine Corps 70% solution and how to apply it
06:56 - Why iteration beats innovation (and saves time)
07:21 - Co-founding Junie with Jay Shetty in a crowded beverage market
58:10 - Daily routine: waking at 6 AM, red light therapy, and meditation
59:28 - Running a household with four kids like a company
01:00:29 - Workout routine: HIIT, Peloton, and personal training at home
01:01:08 - Supplement stack: Momentous protein and creatine
01:03:00 - Why exercise is about mental health and focus, not competition
01:03:27 - Exercise as the number one longevity hack above all supplements
…and more!
Thank you to our sponsors:
Therasage: Head over to therasage.com and use code Be Bold for 15% off
Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.
Magic Mind: Head over to magicmind.com/jen and use code Jen at checkout.
Momentous: Shop this link and use code Jen for 20% off
Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order
Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.
Amp fits is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen
Find more from Jen:
Website: jennifercohen.com
Instagram: @therealjencohen
Books: jennifercohen.com/books
Speaking: jennifercohen.com/speaking-engagement
Find more from Kim Perell:
Instagram: @kimperell
Website: kimperell.com
Hashtags:
#Entrepreneurship, #Mistakes, #LessonsLearned, #Business, #Pivoting, #Passion, #Grit, #Adaptability, #Technology, #HardWork, #Team, #InnerCritic, #Failures, #Success, #Reality, #Partnerships, #Mentorship, #Health, #Wellness, #Exercise
