Uploaded May 2026 | Updated September 2026, 2 weeks ago
U.S. meat consumption is at a record high despite rising grocery prices, especially for beef. Meanwhile, plant-based meat alternatives continue losing consumer interest and market share. Why are consumers still choosing real meat? Is the demand driven by protein preferences, nutrition trends, the MAHA movement, or changing perceptions about processed foods?
In this episode of The Business of Agriculture, Damian Mason speaks with Brian Earnest, Animal Protein Analyst at CoBank, about the economic, nutritional, and cultural forces driving continued demand for animal protein. They discuss beef prices, consumer purchasing behavior, protein demand trends, the decline of fake meat products, and what the future holds for livestock and meat industries.
The Business of Agriculture Podcast with Damian Mason is brought to you by:
- Ag View Solutions | agviewsolutions.com
- Tidal Grow Agriscience | tidalgrowag.com
- Nano-Yield | nano-yield.com
- Life Scientific | lifescientific.com
#farming #podcast #agribusiness #agriculture #farmlife #damianmason
Listen to more great content here 👉 youtube.com/playlist?list=PLOTg4XaRuYh3dLeMyCz0vfu936zhVUQaX&si=MhMMdG-KJ5Lz3mkl
Check out my work with XtremeAg:
- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary
Keep up with me on social media!
damianmason.com
facebook.com/DamianPMason
instagram.com/DamianPMason
twitter.com/DamianPMason
linkedin.com/in/damianmason
U.S. meat consumption is at a record high despite rising grocery prices, especially for beef. Meanwhile, plant-based meat alternatives continue losing consumer interest and market share. Why are consumers still choosing real meat? Is the demand driven by protein preferences, nutrition trends, the MAHA movement, or changing perceptions about processed foods?
In this episode of The Business of Agriculture, Damian Mason speaks with Brian Earnest, Animal Protein Analyst at CoBank, about the economic, nutritional, and cultural forces driving continued demand for animal protein. They discuss beef prices, consumer purchasing behavior, protein demand trends, the decline of fake meat products, and what the future holds for livestock and meat industries.
The Business of Agriculture Podcast with Damian Mason is brought to you by:
- Ag View Solutions | agviewsolutions.com
- Tidal Grow Agriscience | tidalgrowag.com
- Nano-Yield | nano-yield.com
- Life Scientific | lifescientific.com
#farming #podcast #agribusiness #agriculture #farmlife #damianmason
Listen to more great content here 👉 youtube.com/playlist?list=PLOTg4XaRuYh3dLeMyCz0vfu936zhVUQaX&si=MhMMdG-KJ5Lz3mkl
Check out my work with XtremeAg:
- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary
Keep up with me on social media!
damianmason.com
facebook.com/DamianPMason
instagram.com/DamianPMason
twitter.com/DamianPMason
linkedin.com/in/damianmason
